Keystone offers the most American Fourth of July in the history of America
Quality Meats continues its flagrant assault on the senses for the Apple Beer brand, giving one lucky crew the opportunity to bask in Americana for the country's 250th birthday.
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If your eyeballs have recovered from Keystone's sensory overload spot from last month, then get ready to rest them again after watching Quality Meats' nutty follow-up.
Utilising the same Gen-AI-gone-deranged style, BBQ Flyover shouts less about its American prowess and more about an American experience, offering one lucky crew the chance to book a $250 Fourth of July weekend at a Florida (of course) house stocked with Keystone Light Apple.
Opening for booking at 2:50pm ET on June 12, the one-off activation turns the campaign’s beer-can patriotism into an actual Florida getaway, complete with a low-flying finale.
“A light apple beer with a bald eagle in an American flag bandana on the can is basically made for July 4th," explains Chris Steele, Sr. Director of Value Brands. "So the most Keystone Light Apple Beer thing we could do was make America’s 250th birthday even more American. We wanted to celebrate with something big, fun, and maybe a little over the top. Cold beer, a backyard BBQ, fireworks, lawn chairs, and a personal WWII fighter plane flyover feels unapologetically American.”
