KFC Australia puts boybands out to tender
Agency Special and director Leilani Croucher give the relaunch of the brand's Chicken Tenders a little '90s love in this funny campaign.
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Credits
View on- Agency Special Group/Sydney
- Production Company Revolver
- Director Leilani Croucher
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Credits
View on- Agency Special Group/Sydney
- Production Company Revolver
- Director Leilani Croucher
- Editing The Editors
- Audio Post Otis Studios
- Creative Director Gabe Woodmansey
- Creative Eliza Smith
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Creative Director Jono Aidney
- Creative Joel Grunstein
- Creative Harry Roth
- National Head of Production (HP) Tash Johnson
- Senior Producer Alyce Guy
- Executive Producer/Partner Pip Smart
- Senior Producer Alex Kember
- Production Designer Kris Brujic
- DP Andrew Commis
- DP Susan Stitt
- Editor Brendan Jenkins
- Executive Producer Rita Gagliardi
- VFX Artist Stuart Cadzow
- Colorist Scott Stirling
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Credits
powered by- Agency Special Group/Sydney
- Production Company Revolver
- Director Leilani Croucher
- Editing The Editors
- Audio Post Otis Studios
- Creative Director Gabe Woodmansey
- Creative Eliza Smith
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Creative Director Jono Aidney
- Creative Joel Grunstein
- Creative Harry Roth
- National Head of Production (HP) Tash Johnson
- Senior Producer Alyce Guy
- Executive Producer/Partner Pip Smart
- Senior Producer Alex Kember
- Production Designer Kris Brujic
- DP Andrew Commis
- DP Susan Stitt
- Editor Brendan Jenkins
- Executive Producer Rita Gagliardi
- VFX Artist Stuart Cadzow
- Colorist Scott Stirling
Is there anything tenderer than a soppy ballad sung by a drippy boyband? How about a chicken tender imbued with the tune...
Taking this silly premise and running with it, Special's latest work for KFC Australia sees imaginary pop gang Tender Boyz brought in to moisten the munchies.
Directed by Leilani Croucher through Revolver, this charmingly cheesy spot takes us right back to the '90s.
“We could have just told Australia that KFC made their tenders bigger, juicier and crispier," explain Special CCOs/Partners Tom Martin and Julian Schreiber. "But rather than running an ignorable product relaunch, we wanted to use it as a moment to also show the incredible passion KFC have put into improving their tenders.
"The result is a big, unusual, delicious fever dream that transports us all to a tenderer time in our lives.”
“Our boy-banding process sets the stage for a truly transformed product story, bringing the obsession behind our new Tenders to life with maximum entertainment," adds Vanessa Rowed, CMO of KFC SOPAC. "The wider campaign ecosystem showcases the product upgrades in detail, with OOH spotlighting bigger, crispier and saucier Tenders, while social and creators dive deeper into the unique flavour profiles of our 11 dipping sauces.”
