Love Song unveils Tiffany & Co.'s Valentine’s Day campaign

Jewellery brand Tiffany & Co. has launched its 2026 Valentine’s Day campaign, directed by Justyna Obasi, an Emmy-nominated commercial and music video director represented by Love Song, and starring actress Adria Arjona. 

Subtly showcasing the brand's HardWear Collection, the film is built around a simple premise: a married couple pretend to meet again as strangers. As they sit across from each other, the husband describes his wife, played by Arjona, with warmth and familiarity. The restrained direction and natural performances give the film an intimate, believable tone, keeping the emphasis on the relationship and the jewellery rather than sentimentality

The film highlights the design and craftsmanship behind Tiffany & Co.’s HardWear collection. Built around natural performances and a stripped-back visual style, the 2026 Valentine’s Day campaign focuses on the realities of long-term commitment, presenting love as layered, resilient and grounded in everyday moments.

“A good love story isn’t one note; it’s multifaceted and layered,” said director Justyna Obasi. “There’s humour, patience and vulnerability, and ultimately, inner strength, the facet of love that HardWear represents. We wanted to show how this strength translates within a relationship.”