Orange's powerful film tackles online harm
This week saw International ‘Safer Internet Day’, and to mark the initiative mobile network, Orange, released this poignant campaign for the Slovakian region ‘Together We Are Not Defenseless'.
Produced by Stink Prague and created by MADE BY VACULIK, the campaign highlights the dangerous toxicity that young people can face in the digital realm.
The initiative's hero film, directed by Dominik Ströhle, chillingly displays how an ordinary boy can be drawn into a dark world of cyber hatred.
The online world is a natural arena for young people, but increasingly they encounter hate, manipulation and toxicity and can be highly influenced by radical or extremist views.
Following the brand's successful Influenchild campaign, Orange is addressing the topic of radicalisation as a current phenomenon with the 'Together We Are Not Defenseless' drive coming under the #ForGoodConnections roof.
Credits
View on- Agency Made by Vaculik/Prague
- Production Company Stink/Czech Republic
- Director Dominik Strohle
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Made by Vaculik/Prague
- Production Company Stink/Czech Republic
- Director Dominik Strohle
- Sound Production Napa Records
- Music Company Tayst
- Music Company Wolfsrudel Music
- Chief Creative Officer Milan Bielik
- Associate Creative Director Ivana Polohova
- Copywriter Andrej Hrivnak
- Copywriter Veronika Rybarova
- Art Director Daniel Vojtek
- Art Director Nada Lukacikova
- Art Director Michal Nagy
- Executive Producer Klara Kralickova
- Producer Martin Melichar
- President/Executive Producer Daniel Bergmann
- DP Nico Schrenk
- Editor Filip Malasek
- Colorist Daniel Gallego
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Made by Vaculik/Prague
- Production Company Stink/Czech Republic
- Director Dominik Strohle
- Sound Production Napa Records
- Music Company Tayst
- Music Company Wolfsrudel Music
- Chief Creative Officer Milan Bielik
- Associate Creative Director Ivana Polohova
- Copywriter Andrej Hrivnak
- Copywriter Veronika Rybarova
- Art Director Daniel Vojtek
- Art Director Nada Lukacikova
- Art Director Michal Nagy
- Executive Producer Klara Kralickova
- Producer Martin Melichar
- President/Executive Producer Daniel Bergmann
- DP Nico Schrenk
- Editor Filip Malasek
- Colorist Daniel Gallego
"This topic is very difficult and we thought for a long time how to approach it. We found a simple metaphor and decided to go to the edge, because we think that this reflects reality. We agreed with the client that we want to be expressive and we want to start talking about it. Because the problem of radicalisation of young people is not a problem from American movies. It is really here and it needs to be solved," explains Ivana Polohová, Associate Creative Director at VACULIK.
Director Dominik Ströhle commented: "We did not try to depict radicalisation literally. We were interested in its emotional dimension - the process that takes place under the surface of one comment. The intensity, fear and anger that can be hidden behind a few words on the screen."
In addition to the main spot, the campaign will also include radio spots, print visuals and PR activities, the aim of which is to comprehensively raise awareness of the topic, as well as offer specific steps on how to proceed with prevention and help.
