Wells Fargo celebrates every win
Developed by BBDO, the financial services and online bank's Big Game campaign centres around the joy of everyday wins.
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Wells Fargo is returning to the Super Bowl with this fun campaign titled Celebrate Every Win, created in partnership with BBDO New York.
Directed by Jess Coulter of O Positive, the ad spotlights a message that resonates deeply today: success isn’t just about the big milestones, it’s also about the everyday wins that make life feel good.
To bring this to life, the spot features actor and SNL comedian, Marcello Hernandez, whose energy and sharp humour celebrate those personal financial victories that deserve recognition.
Credits
View on- Agency BBDO/New York
- Production Company O Positive
- Director Jess Coulter
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Credits
View on- Agency BBDO/New York
- Production Company O Positive
- Director Jess Coulter
- Ad Agency TMA/New York
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Head of Production Devon Clark
- Editing Arcade Edit
- Executive Post Producer Sila Soyer
- Executive Post Producer Fanny Cruz
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- VFX Artist Tristan Wake
- Color Coffee & TV/New York
- Executive Color Producer Jaz Rongokea
- Executive Color Producer Pete Burch
- Audio Mix Sound Lounge
- Audio Mixer Tom Jucarone
- Audio Producer Matt Smith
- Music Storefront Music
- Music Managing Partner Jonathan Sneider
- Music Managing Partner Adam Elk
- Music Managing Director Matt Nelson
- Senior Music Producer Katie Theobalds
- Global Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Greg Ketchum
- Executive Creative Director Marc Klein
- Creative Director Tom Kraemer
- Group Creative Director Judd Counsell
- Executive Producer Scotty Schuckies
- Producer Julia Millison
- Executive Producer Ken Licata
- Line Producer Tanya Stephens
- Production Designer Joe Cooney
- DP Jeff Cronenweth
- Assistant Editor Alexey Novikov
- Colorist Paul Harrison
- Composer Vincent Alfieri
- Talent Marcello Hernandez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company O Positive
- Director Jess Coulter
- Ad Agency TMA/New York
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Head of Production Devon Clark
- Editing Arcade Edit
- Executive Post Producer Sila Soyer
- Executive Post Producer Fanny Cruz
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- VFX Artist Tristan Wake
- Color Coffee & TV/New York
- Executive Color Producer Jaz Rongokea
- Executive Color Producer Pete Burch
- Audio Mix Sound Lounge
- Audio Mixer Tom Jucarone
- Audio Producer Matt Smith
- Music Storefront Music
- Music Managing Partner Jonathan Sneider
- Music Managing Partner Adam Elk
- Music Managing Director Matt Nelson
- Senior Music Producer Katie Theobalds
- Global Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Greg Ketchum
- Executive Creative Director Marc Klein
- Creative Director Tom Kraemer
- Group Creative Director Judd Counsell
- Executive Producer Scotty Schuckies
- Producer Julia Millison
- Executive Producer Ken Licata
- Line Producer Tanya Stephens
- Production Designer Joe Cooney
- DP Jeff Cronenweth
- Assistant Editor Alexey Novikov
- Colorist Paul Harrison
- Composer Vincent Alfieri
- Talent Marcello Hernandez
