Mahatma’s taste of family life
Jake Zalutsky directs a vibrant, multi-cultural campaign for the rice brand, capturing authentic moments from mealtimes across America.
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Credits
View on- Agency JT Mega/Minneapolis
- Production Company Picture North
- Director Jake Zalutsky
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Credits
View on- Agency JT Mega/Minneapolis
- Production Company Picture North
- Director Jake Zalutsky
- Post Production Picture North
- Executive Creative Director Muriel Kreske
- Group Creative Director/Art Director Justin Wolocko
- Group Creative Director/Copywriter Patrick Clifford
- Senior Creative Producer Amie Hylton
- Executive Producer Martin Rodahl
- Executive Producer Neha Schultz
- Executive Producer Ryan Patrick
- Executive Producer Mac Hedges
- Head of Production Alex Friedman
- Line Producer Michelle Faucheux
- DP David Vollrath
- Editor Priscilla Perez
- Editor Evan Hansen
- Post Producer Sarah Fuller
- Colorist Dylan Hageman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency JT Mega/Minneapolis
- Production Company Picture North
- Director Jake Zalutsky
- Post Production Picture North
- Executive Creative Director Muriel Kreske
- Group Creative Director/Art Director Justin Wolocko
- Group Creative Director/Copywriter Patrick Clifford
- Senior Creative Producer Amie Hylton
- Executive Producer Martin Rodahl
- Executive Producer Neha Schultz
- Executive Producer Ryan Patrick
- Executive Producer Mac Hedges
- Head of Production Alex Friedman
- Line Producer Michelle Faucheux
- DP David Vollrath
- Editor Priscilla Perez
- Editor Evan Hansen
- Post Producer Sarah Fuller
- Colorist Dylan Hageman
Directed by Jake Zalutsky of Picture North, this touching campaign for rice brand Mahatma is a colourful and diverse ode to sharing homemade meals.
Titled Savor The Little Things and created by agency JT Mega, the spot celebrates the small rituals of home cooking and the joy of sharing food with the people you love, while representing the many variations of what ‘family’ can look like through realistic and intimate vignettes.
“The underlying message of this spot is more important than ever,” remarks Zalutsky. “We live in an increasingly distracted world. Everywhere we look, something is asking for our attention, and we are pulled in more directions than ever before. What gets lost in that push and pull are the moments our lives are actually made of. If we miss them, we miss everything.
In Savor The Little Things, Mahatma is the catalyst for these moments – an essential part of our diets that deserves our attention. A time to stop, slow down, and find ourselves back in our own lives, present and connected, nowhere else but right here.”
