Mark Molloy new Meta ad does the job
In a charming spot from Droga5, a young woman takes on a multitude of tasks to get her dream truck on Facebook Marketplace.
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Credits
View on- Agency Droga5/New York
- Production Company SMUGGLER/USA
- Director Mark Molloy
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Credits
View on- Agency Droga5/New York
- Production Company SMUGGLER/USA
- Director Mark Molloy
- Editing Work Editorial/USA
- Post Production Pariah VFX & Post
- Color Ethos Studio
- Sound Wave Studios/New York
- Music/Music Supervision Department of Music
- Casting The Cast Station
- Casting Vitamin Enriched Casting
- Head of Creative Tom Markham
- Creative Director Naz Nazli
- Creative Director Jose Luis Martinez
- Design Creative Director Maria Wan
- Head of Production (HP) Mustafa Imam
- Executive Producer Kathy Monahan
- Chief Creative Officer Rafael Rizuto
- Group Creative Director Amy Werblin
- Group Creative Director Erika Kohnen
- Creative Director Harry Bugden
- Senior Copywriter Lida Tozzi
- Senior Art Director Seine Kongruangkit
- Copywriter Mariel Calara
- Copywriter Sara Phillips
- Art Director Malia Athanasiou
- Art Director Erik Fahrenkopf
- Designer Lee Pozin
- Designer Justin Tang
- Global Head of Production (HP) Ruben Mercadal
- Executive Producer Dave Stephenson
- Senior Producer Ally Churchwell
- Senior Producer Amber Pena
- Senior Music Supervisor Mike Ladman
- Music Supervisor Mara Techam
- Managing Director/Executive Producer Sue Yeon Ahn
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Head of Production Brian Sabowski
- Producer Luca Chapman
- Production Designer Akin McKenzie
- DP Drew Daniels
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Senior Post Producer Samara Kelly
- Head of Post Production Chris Delarenal
- Editor Stewart Reeves
- Editor Theo Mercado
- Assistant Editor Fatos Marishta
- Post Managing Director Mark Tobin
- Executive Post Producer Michael Steinmann
- Head of Post Production Persis Reynolds
- Post Producer Jesse Lehrhoff
- Flame Lead Urs Furrer
- Flame Lead Sam Kolber
- Executive Color Producer/Founder James Drew
- Executive Color Producer/Managing Director Eliana Carranza-Pitcher
- Head of Color Production Sasha Pace
- Color Producer Nat Tereshchenko
- Colorist Dante Pasquinelli
- Executive Audio Producer Vicky Ferraro
- Audio Producer Eleni Giannopoulos
- Sound Designer/Audio Mixer Aaron Reynolds
- Sound Designer/Audio Mixer Isaac Matus
- Music Co-Founder Rob Kaplan
- Music Co-Founder Michael Freeman
- Executive Music Producer Colleen Young
- Music Supervisor Caroline Macomber
- Casting Director John Williams
- Casting Director Kathy Foronjy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Production Company SMUGGLER/USA
- Director Mark Molloy
- Editing Work Editorial/USA
- Post Production Pariah VFX & Post
- Color Ethos Studio
- Sound Wave Studios/New York
- Music/Music Supervision Department of Music
- Casting The Cast Station
- Casting Vitamin Enriched Casting
- Head of Creative Tom Markham
- Creative Director Naz Nazli
- Creative Director Jose Luis Martinez
- Design Creative Director Maria Wan
- Head of Production (HP) Mustafa Imam
- Executive Producer Kathy Monahan
- Chief Creative Officer Rafael Rizuto
- Group Creative Director Amy Werblin
- Group Creative Director Erika Kohnen
- Creative Director Harry Bugden
- Senior Copywriter Lida Tozzi
- Senior Art Director Seine Kongruangkit
- Copywriter Mariel Calara
- Copywriter Sara Phillips
- Art Director Malia Athanasiou
- Art Director Erik Fahrenkopf
- Designer Lee Pozin
- Designer Justin Tang
- Global Head of Production (HP) Ruben Mercadal
- Executive Producer Dave Stephenson
- Senior Producer Ally Churchwell
- Senior Producer Amber Pena
- Senior Music Supervisor Mike Ladman
- Music Supervisor Mara Techam
- Managing Director/Executive Producer Sue Yeon Ahn
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Head of Production Brian Sabowski
- Producer Luca Chapman
- Production Designer Akin McKenzie
- DP Drew Daniels
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Senior Post Producer Samara Kelly
- Head of Post Production Chris Delarenal
- Editor Stewart Reeves
- Editor Theo Mercado
- Assistant Editor Fatos Marishta
- Post Managing Director Mark Tobin
- Executive Post Producer Michael Steinmann
- Head of Post Production Persis Reynolds
- Post Producer Jesse Lehrhoff
- Flame Lead Urs Furrer
- Flame Lead Sam Kolber
- Executive Color Producer/Founder James Drew
- Executive Color Producer/Managing Director Eliana Carranza-Pitcher
- Head of Color Production Sasha Pace
- Color Producer Nat Tereshchenko
- Colorist Dante Pasquinelli
- Executive Audio Producer Vicky Ferraro
- Audio Producer Eleni Giannopoulos
- Sound Designer/Audio Mixer Aaron Reynolds
- Sound Designer/Audio Mixer Isaac Matus
- Music Co-Founder Rob Kaplan
- Music Co-Founder Michael Freeman
- Executive Music Producer Colleen Young
- Music Supervisor Caroline Macomber
- Casting Director John Williams
- Casting Director Kathy Foronjy
There’s a little rule we’ve noticed in good ad-making: if you want a tale told well and full of charm, call in Mark Molloy.
Using his formidable skills as a master of short-form storytelling, the SMUGGLER director’s new Facebook film for Meta sees a young woman take on a host of paid tasks in order to secure a bit of vehicular freedom.
Created by Droga5, the joy of Summer Jobs is in its telling, with Molloy realising each of the montaged moments in such a relatable fashion that, by the end, you’re keen to hop into the truck and join the road trip.
The hero film is accompanied by three social spots, Joyride, Garage Band and Book Club, directed by SMUGGLER’s Rawtape, aka Rory Wood, which similarly explore how a seemingly simple search or interaction on Facebook can lead somewhere unexpected.
The campaign will also extend into a series of Marketplace vehicle drops, beginning with a truck inspired by the one in the film and packed with everything its new owner might need for the ultimate summer road trip.
“Our campaign reintroduces Facebook as the place where you come with something specific in mind, a car, a book club, a guitar, but find the community that helps turn it into something bigger and more meaningful,” say Droga5 Group Creative Directors Amy Werblin and Erika Kohnen.
“For the launch film, Summer Jobs, it felt really interesting to us to start with one of the most common searches on Facebook Marketplace, a used car, and bring to life how the story could build from there over the course of a summer, with that pursuit as the starting place.”
