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McVitie’s – There’s Only One That Brings Us Together

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If there’s one thing we Brits love, alongside apologising and queueing, it’s a nice brew and a biscuit.

McVitie’s clearly knows that, so its latest masterbrand work through adam&eve\TBWA gives us a whole tinful of examples.

From Ginger Nuts at a pregnancy yoga class to a Club bar during a blood donation, There’s Only One That Brings Us Together leans heavily into the 'there's nothing that can't be improved with a bit of a dunk' ethos.

Directed with likeable charm by Park PicturesGreg Hackett, and boasting a pacey edit backed by a punky reimagining of Together in Electric Dreams, this tasty treat proves that, when it comes to bringing people together, you can’t beat a little hobnobbing.

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