Michelob's skiing instructor is kinda Kurt
Kurt Russell gives Lewis Pullman a chilly training montage in this star-fuelled Super Bowl spot from Wieden+Kennedy and Joseph Kosinski.
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Credits
View on- Agency Wieden + Kennedy/New York
- Production Company Reset
- Director Joseph Kosinski
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Credits
View on- Agency Wieden + Kennedy/New York
- Production Company Reset
- Director Joseph Kosinski
- Managing Director/Owner Dave Morrison / (Managing Director)
- Executive Producer Laura Macauley
- Editing Arcade Edit
- Post Managing Partner/Executive Post Producer Sila Soyer
- Editor Jeff Ferruzzo
- Editor Alison Mao
- Post Production/VFX Blacksmith VFX/New York
- Head of VFX Production Perry Tate
- Color Rare Medium
- Color Managing Director/Founder Heath Raymond
- Colorist Mikey Rossiter
- Audio Post Heard City
- Managing Audio Director/Partner Gloria Pitagorsky
- Audio Producer Nick Duvarney
- Audio Mixer/Partner Mike Vitacco
- Chief Creative Officer Brandon Henderson
- Chief Creative Officer Marques Gartrell
- Creative Director Will Binder
- Creative Director Nik Reed
- Copywriter Zak DeLange
- Art Director Andrew Congleton
- Copywriter Joe Wint
- Art Director Lindsey Evans
- Global Head of Production (HP) Nick Setounski
- Executive Producer Lauren O'Driscoll
- Senior Producer Conner Harville
- Senior Art Producer Alexandra Lianopoulos
- Senior Creative Services Producer Leigh Ann Dykes
- Producer Sami Scholl
- Head of Production Marthinus Lamprecht
- Production Designer Chris Gorak
- DP Hoyte van Hoytema
- Post Producer Anna Butler
- VFX Supervisor Thomas Panayiotou
- Talent Chloe Kim
- Talent TJ Oshie
- Talent Lewis Pullman
- Talent Kurt Russell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/New York
- Production Company Reset
- Director Joseph Kosinski
- Managing Director/Owner Dave Morrison / (Managing Director)
- Executive Producer Laura Macauley
- Editing Arcade Edit
- Post Managing Partner/Executive Post Producer Sila Soyer
- Editor Jeff Ferruzzo
- Editor Alison Mao
- Post Production/VFX Blacksmith VFX/New York
- Head of VFX Production Perry Tate
- Color Rare Medium
- Color Managing Director/Founder Heath Raymond
- Colorist Mikey Rossiter
- Audio Post Heard City
- Managing Audio Director/Partner Gloria Pitagorsky
- Audio Producer Nick Duvarney
- Audio Mixer/Partner Mike Vitacco
- Chief Creative Officer Brandon Henderson
- Chief Creative Officer Marques Gartrell
- Creative Director Will Binder
- Creative Director Nik Reed
- Copywriter Zak DeLange
- Art Director Andrew Congleton
- Copywriter Joe Wint
- Art Director Lindsey Evans
- Global Head of Production (HP) Nick Setounski
- Executive Producer Lauren O'Driscoll
- Senior Producer Conner Harville
- Senior Art Producer Alexandra Lianopoulos
- Senior Creative Services Producer Leigh Ann Dykes
- Producer Sami Scholl
- Head of Production Marthinus Lamprecht
- Production Designer Chris Gorak
- DP Hoyte van Hoytema
- Post Producer Anna Butler
- VFX Supervisor Thomas Panayiotou
- Talent Chloe Kim
- Talent TJ Oshie
- Talent Lewis Pullman
- Talent Kurt Russell
If you want to get good at something, you need to practice. But if you want to get REALLY good at something, you need a training montage.
Taking not only the ethos but soundtrack of Rocky III and sticking it on the slopes, Wieden+Kennedy's Super Bowl spot for Michelob Ultra casts movie icon Kurt Russell as The Ultra Instructor; taking on Lewis Pullman as his student.
Shot by Reset's Joseph Kosinski, this funny spot goes through many enjoyably familiar motions, all of which are elevated by Russell's twinkly charm.
