Napolina makes a meal out of modern life
A hapless home cook who struggles with various tasks finds a recipe for success with the Italian food brand’s ingredients.
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Credits
View on- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
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Credits
View on- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Editing Stitch
- VFX 1920
- Sound Design String and Tins
- Music The Hogan
- Chief Creative Officer Dan Watts
- Creative Thom Atto
- Creative Olivia Oyle
- Head of Production (HP) Tom Moxham
- Senior Producer Lucy Trower
- Junior Producer Amelia Rose
- Executive Producer James Bland
- Producer Josh Smith
- DP Linda Wu
- Editor/Partner Max Windows
- Post Producer Maggie McDermott
- VFX Supervisor Bradley Cocksedge
- VFX Producer Molly Russell
- Colorist Oliver Banks Thompson
- Sound Engineer Adam Smyth
- Post Producer Hetti Cook
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Credits
powered by- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Editing Stitch
- VFX 1920
- Sound Design String and Tins
- Music The Hogan
- Chief Creative Officer Dan Watts
- Creative Thom Atto
- Creative Olivia Oyle
- Head of Production (HP) Tom Moxham
- Senior Producer Lucy Trower
- Junior Producer Amelia Rose
- Executive Producer James Bland
- Producer Josh Smith
- DP Linda Wu
- Editor/Partner Max Windows
- Post Producer Maggie McDermott
- VFX Supervisor Bradley Cocksedge
- VFX Producer Molly Russell
- Colorist Oliver Banks Thompson
- Sound Engineer Adam Smyth
- Post Producer Hetti Cook
Created for Napolina by Pablo, the Now Your Cooking campaign features a series of TVCs depicting Norman, a man who is bested by some of life's more complex issues.
Directed by Craig Ainsley through Arts & Sciences, the trilogy includes a nicely scripted spot depicting a dinner party besieged by a crashing finance bore wanging on about fiscal drag.
However our heroic home cook – who admits his investments lie largely in the sock drawer – saves the evening with a scrummy spag bol thanks to the addition of Napolina’s tomatoes and olive oil.
We also see Norman fail to comprehend parking restrictions and the misleading sycophancy of an AI chatbot.
The new brand platform swaps the category's familiar Italian vistas for recognisably British domestic chaos, with the simple promise that if you start with the right ingredients, everything else is gravy.
