Nationwide’s big thank you
Twice Pictures teams up with The Visionaries director Mak Akay to bring us Nationwide’s latest spot, featuring Trevor McDonald, to Say Thank You to Loyal Members.
)
Twice Pictures teamed up with The Visionaries director Mak Akay to bring us Nationwide’s latest campaign, featuring broadcasting legend Sir Trevor McDonald.
The new spot showcases Sir Trevor delivering the exciting news that one in five Brits will share over £600 million in a special 'thank you' from the UK’s largest building society.
This unprecedented Thank You payment, three times larger than the biggest National Lottery win in history (£195 million)—celebrates Nationwide members for their role in helping build the financial strength necessary to acquire Virgin Money. This acquisition enables Nationwide to further expand the benefits of mutuality across the UK. Starting Monday, 7th April, more than 12 million eligible members across the country will receive £50 in their bank accounts as a token of appreciation.
Credits
View on- Agency The Romans/London
- Production Company Twice Pictures
- Director Mak Mahmut Akay
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency The Romans/London
- Production Company Twice Pictures
- Director Mak Mahmut Akay
- Executive Producer Rhys Evans
- Director's Agent The Visionaries
- Editing Final Cut/London
- Editor Matt Gabzdyl
- Post Production/Color/VFX OkayStudio
- Post Producer Neuma Lluisa Dos Santos
- VFX/Online Artist Mark Purser
- Colorist Katie Dymmock
- Creative Director Daniel Roberts
- Senior Creative Jack Moriarty
- Producer Miles Wilkes
- DP Joe Douglas
- Post Producer Ella Marafini
- Assistant Editor Maximus Adams
- Sound Designer Tim Sutton
- Composer/Audio Mixer Andreas Pfannenstill
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Romans/London
- Production Company Twice Pictures
- Director Mak Mahmut Akay
- Executive Producer Rhys Evans
- Director's Agent The Visionaries
- Editing Final Cut/London
- Editor Matt Gabzdyl
- Post Production/Color/VFX OkayStudio
- Post Producer Neuma Lluisa Dos Santos
- VFX/Online Artist Mark Purser
- Colorist Katie Dymmock
- Creative Director Daniel Roberts
- Senior Creative Jack Moriarty
- Producer Miles Wilkes
- DP Joe Douglas
- Post Producer Ella Marafini
- Assistant Editor Maximus Adams
- Sound Designer Tim Sutton
- Composer/Audio Mixer Andreas Pfannenstill
Akay had this to say about the project: "Had an absolute blast directing this Nationwide spot with production company Twice Pictures and agency The Romans. The maxim to 'never meet your heroes' certainly doesn't apply here, because Sir Trevor was an absolute delight to work with. A true gentleman, and someone who can easily turn any conversation into an erudite discussion with his wisdom.
Loved the creative from The Romans and was really drawn to the diverse ways of saying thank you as the film's motif. It became a fun crash-course on UK accents and dialects for me, I had no idea there were so many unique regional ways of saying it.
All the people we filmed are actual Nationwide workers, no actors. I felt that brought a sense of genuine authenticity to the project. Met lots of lovely people on this project. It was a great team effort to bring this to life - cheers m'dears!"
