Netflix's next campaign is the thing you never knew you needed
An axolotl, a lonely astronaut and a desperate vampire form the basis for Mother and Vania & Muggia's brilliant trio of films.
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Credits
View on- Agency Mother/London
- Production Company Iconoclast UK
- Director Vania & Muggia
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Credits
View on- Agency Mother/London
- Production Company Iconoclast UK
- Director Vania & Muggia
- Editing Trim
- VFX Electric Theatre Collective
- Color Electric Theatre Collective
- Sound Design King Lear Music & Sound
- Production Services Unit + Sofa
- Executive Producer Kaiya Taffel
- Producer Joseph Taussig
- Production Designer Mark Connell
- DP Matias Boucard
- Editor/Partner Paul Hardcastle
- Executive Producer Sophie Honour
- Senior Post Producer Polly Kemp
- Executive Producer Noreen Khan
- VFX Supervisor Joel Savage
- VFX Supervisor Thiago Dantas
- VFX 3D Supervisor Joel Savage
- 3D Lead Jack Powell
- VFX 2D Supervisor Thiago Dantas
- VFX 2D Supervisor Scott Ryan
- 2D Lead Adam Woolrich
- Executive Producer Vic Lovejoy
- Post Producer Rosie Corbett
- Animation Director David Bryan
- Colorist Jason Wallis
- Creative Director Dean Robinson
- Sound Engineer Jack Sedgwick
- Head of Production Natalie Curran
- Executive Producer Fady Salame
- Executive Producer Martin Sobotka
- Executive Producer Veronika Hajkova
- Line Producer Jan Hlavsa
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/London
- Production Company Iconoclast UK
- Director Vania & Muggia
- Editing Trim
- VFX Electric Theatre Collective
- Color Electric Theatre Collective
- Sound Design King Lear Music & Sound
- Production Services Unit + Sofa
- Executive Producer Kaiya Taffel
- Producer Joseph Taussig
- Production Designer Mark Connell
- DP Matias Boucard
- Editor/Partner Paul Hardcastle
- Executive Producer Sophie Honour
- Senior Post Producer Polly Kemp
- Executive Producer Noreen Khan
- VFX Supervisor Joel Savage
- VFX Supervisor Thiago Dantas
- VFX 3D Supervisor Joel Savage
- 3D Lead Jack Powell
- VFX 2D Supervisor Thiago Dantas
- VFX 2D Supervisor Scott Ryan
- 2D Lead Adam Woolrich
- Executive Producer Vic Lovejoy
- Post Producer Rosie Corbett
- Animation Director David Bryan
- Colorist Jason Wallis
- Creative Director Dean Robinson
- Sound Engineer Jack Sedgwick
- Head of Production Natalie Curran
- Executive Producer Fady Salame
- Executive Producer Martin Sobotka
- Executive Producer Veronika Hajkova
- Line Producer Jan Hlavsa
One of the brilliant things about streaming services like Netflix is that your viewing can switch between reality TV, animated features, widescreen epics and indie oddities.
Playing with that breadth of entertainment and the obsessions it inspires, Find the Thing You Never Knew You Needed tells three wildly different tales: an axolotl using his feet to keep an aquarium's Bridgerton binge alive, a lonely astronaut waking a crewmate to discuss KPop Demon Hunters, and a vampire risking the morning sun to finish Love is Blind.
Marking Mother's first work for Netflix, and created in partnership with the brand's own Creative Studio, the three spots are directed by Vania & Muggia through Iconoclast.
Shot on 35mm, each with its own distinctive visual style and aspect ratio, the films are all outstanding executions in their own right; the production design and visuals (kudos Electric Theatre Collective) perfectly complementing the genre tropes, while the storytelling and performances make for wildly entertaining viewing.
“People come to Netflix trusting they’ll discover something new to love, often something they didn’t see coming," explains Aarti Thiagarajan, senior director, Brand Creative Studio, Netflix. "We wanted to celebrate that moment when you get hooked. So we started with the things real fans do, like staying up for one more episode or blowing up the group chat about a new obsession, and turned them into a campaign as entertaining as the shows and films that inspire them. Because once you find the thing you never knew you needed, it’s hard to imagine life without it.”
“A brand platform for Netflix had to represent the quality and craft that goes into every piece of entertainment featured on the service," adds Nick Hallbery, executive creative director, Mother. "Find The Thing You Never Knew You Needed gave us permission to make three films that feel completely different - different worlds, different genres, different kinds of obsession - but all deliver that same feeling of finding something you weren't looking for and suddenly not being able to let it go.
“Quintessentially Netflix, crafted in a quintessentially Netflix fashion.”
