Pick n Pay’s recipe for success
Rugby fans around the world try to crack the delicious mystery behind South Africa’s power-packed team in Fausto Becatti’s dynamic campaign.
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Credits
View on- Agency Halo Agency
- Production Company Bioscope Films
- Director Fausto Becatti
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Credits
View on- Agency Halo Agency
- Production Company Bioscope Films
- Director Fausto Becatti
- Editing Strangelove Studios
- Post Production Chocolate Tribe
- Audio Post Pressure Cooker Studios
- Chief Creative Officer/Founder Dean Oelschig
- Executive Creative Director: Gareth O'Callaghan
- Art Director Joanne Clarke
- Producer Shanon Leicher
- Copywriter Geir Wilson
- Producer Daniel Kaplan
- Producer Lee-Anne Jacobz
- Producer Maurice Dingli
- Producer Naledi Kgope
- Producer Tracy-Lee Portnoi
- DP Fabian Vettiger
- DP Devin Toselli
- DP Joseph Ingersoll
- DP Josh Levi
- Editor Xander Van Der Westhuizen
- Editor Julian Redpath
- Art Director Wikus Muller
- Art Director Thomas Van Dyk
- Colorist Terry Simpson
- Colorist Nicholas (Nic) Apostoli
- Sound Designer Alex Smillie
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Halo Agency
- Production Company Bioscope Films
- Director Fausto Becatti
- Editing Strangelove Studios
- Post Production Chocolate Tribe
- Audio Post Pressure Cooker Studios
- Chief Creative Officer/Founder Dean Oelschig
- Executive Creative Director: Gareth O'Callaghan
- Art Director Joanne Clarke
- Producer Shanon Leicher
- Copywriter Geir Wilson
- Producer Daniel Kaplan
- Producer Lee-Anne Jacobz
- Producer Maurice Dingli
- Producer Naledi Kgope
- Producer Tracy-Lee Portnoi
- DP Fabian Vettiger
- DP Devin Toselli
- DP Joseph Ingersoll
- DP Josh Levi
- Editor Xander Van Der Westhuizen
- Editor Julian Redpath
- Art Director Wikus Muller
- Art Director Thomas Van Dyk
- Colorist Terry Simpson
- Colorist Nicholas (Nic) Apostoli
- Sound Designer Alex Smillie
This joyfully frenetic campaign from retail chain Pick n Pay, created by Halo Agency and directed by Fausto Becatti through Bioscope Films, whisks us around the globe as fans ponder what foods the South African rugby team are eating to get so strong.
The campaign, titled Eat Like A Champion, humorously explores the question "what are they feeding them?" while celebrating the team's extraordinary abilities through playful performances, diverse characters and cultural references.
Shot across four countries in seven days, the spot was created in-camera with additional VFX with every character – except the players- being street cast, and even featuring real rugby influencers from the social media clips.
