The chase is on for Arena Club
Baseball legend Derek Jeter is given the runaround in this new spot for online sports card marketplace Arena Club.
Credits
View on- Agency Orchard/New York
- Production Company Iconoclast USA
- Director Fleur Fortune
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Credits
View on- Agency Orchard/New York
- Production Company Iconoclast USA
- Director Fleur Fortune
- Editing Final Cut/New York
- VFX/Color Bacon X
- VFX Significant Others
- Sound Barking Owl
- Founder/CEO Barney Robinson
- Chief Creative Officer David Kolbusz
- Associate Creative Director Kelly Scollard
- Associate Creative Director Taylor Osborn
- Copywriter Brad Mancuso
- Head of Production (HP) Jenn Pennington
- Senior Producer Julie Jean-Baptiste
- Managing Director Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Head of Production Joanna Nelson
- Producer Rob Stark
- Production Designer Carlos Laszlo
- DP Arnaud Potier
- Post Managing Director/Executive Post Producer Sarah Roebuck
- Post Producer Sarah Knowlton
- Editor Nicolas Larrouquere
- Assistant Editor Jackie Tullie
- Assistant Editor Grace Novak
- Executive Post Producer Lorene Lescanne
- Head of Post Production Rikke Hansen
- Post Creative Director Jonas Drehn
- VFX Executive Creative Director Dirk Greene
- Head of VFX Production Alexandra Leal-Allen
- Senior VFX Producer Kyla Amols
- Head of VFX Design Phil Brooks
- Lead CG Artist Thomas Haas Christensen
- Senior Flame Artist Nicholas Renaudeau
- VFX Producer Mia Krikler
- Colorist Hannibal Lang
- Audio Managing Director Carol Dunn
- Head of Audio Production KC Dossett
- Audio Producer Jenna Pangilinan
- Audio Producer Andrea Bovard
- Audio Mixer/Sound Designer Mikayla Petersen
- Assistant Audio Mixer Henry Gilchrist
- Composer John Medeski
- Talent Derek Jeter
- Talent Giannis Antetokounmpo
- Talent Joe Burrow
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Credits
powered by- Agency Orchard/New York
- Production Company Iconoclast USA
- Director Fleur Fortune
- Editing Final Cut/New York
- VFX/Color Bacon X
- VFX Significant Others
- Sound Barking Owl
- Founder/CEO Barney Robinson
- Chief Creative Officer David Kolbusz
- Associate Creative Director Kelly Scollard
- Associate Creative Director Taylor Osborn
- Copywriter Brad Mancuso
- Head of Production (HP) Jenn Pennington
- Senior Producer Julie Jean-Baptiste
- Managing Director Charles-Marie Anthonioz
- Executive Producer Valerie Romer
- Head of Production Joanna Nelson
- Producer Rob Stark
- Production Designer Carlos Laszlo
- DP Arnaud Potier
- Post Managing Director/Executive Post Producer Sarah Roebuck
- Post Producer Sarah Knowlton
- Editor Nicolas Larrouquere
- Assistant Editor Jackie Tullie
- Assistant Editor Grace Novak
- Executive Post Producer Lorene Lescanne
- Head of Post Production Rikke Hansen
- Post Creative Director Jonas Drehn
- VFX Executive Creative Director Dirk Greene
- Head of VFX Production Alexandra Leal-Allen
- Senior VFX Producer Kyla Amols
- Head of VFX Design Phil Brooks
- Lead CG Artist Thomas Haas Christensen
- Senior Flame Artist Nicholas Renaudeau
- VFX Producer Mia Krikler
- Colorist Hannibal Lang
- Audio Managing Director Carol Dunn
- Head of Audio Production KC Dossett
- Audio Producer Jenna Pangilinan
- Audio Producer Andrea Bovard
- Audio Mixer/Sound Designer Mikayla Petersen
- Assistant Audio Mixer Henry Gilchrist
- Composer John Medeski
- Talent Derek Jeter
- Talent Giannis Antetokounmpo
- Talent Joe Burrow
If you're a collector then you know that feeling; when an important piece of whatever it is you're collecting is there, within touching distance.
That's the premise for this new spot for Arena Club as baseball legend - and the brand's co-founder - Derek Jeter is spotted by a fan before who gives full-blown, action-packed, cinematic pursuit.
Created by Orchard New York and directed by Fleur Fortune via Iconoclast, the high-octane spot dramatises the feeling of searching for, and finally finding, the card of your dreams. The campaign also guest stars Cincinnati Bengals quarterback Joe Burrow and newly-minted Miami Heat superstar Giannis Antetokounmpo.
“Every collector knows the feeling of the chase, the anticipation, the discovery and the possibility that the next pack could hold something incredible,” said Brian Lee, Arena Club CEO and co-founder. “Bringing Derek, Giannis and Joe together felt like the perfect way to bring that feeling to life. They represent three different sports and three different fan bases, but that excitement is universal. That’s what Arena Club is all about: bringing collectors together and giving sports fans everywhere something exciting to chase.”
“Every collector has a card they’d go to the ends of the earth to get,” said David Kolbusz, Chief Creative Officer at Orchard. “‘The Chase’ takes that impulse and runs with it. Getting sports icons like Derek, Joe, and Giannis to volunteer their services as objects of fan obsession made it possible to tell a story that brings to life the feeling of the Arena Club experience. Anyone who's ever chased a card - or any other grail for that matter - is going to recognize exactly what’s driving it.”