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Arena Club – Join the Chase

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If you're a collector then you know that feeling; when an important piece of whatever it is you're collecting is there, within touching distance.

That's the premise for this new spot for Arena Club as baseball legend - and the brand's co-founder - Derek Jeter is spotted by a fan before who gives full-blown, action-packed, cinematic pursuit.

Created by Orchard New York and directed by Fleur Fortune via Iconoclast, the high-octane spot dramatises the feeling of searching for, and finally finding, the card of your dreams. The campaign also guest stars Cincinnati Bengals quarterback Joe Burrow and newly-minted Miami Heat superstar Giannis Antetokounmpo.

“Every collector knows the feeling of the chase, the anticipation, the discovery and the possibility that the next pack could hold something incredible,” said Brian Lee, Arena Club CEO and co-founder. “Bringing Derek, Giannis and Joe together felt like the perfect way to bring that feeling to life. They represent three different sports and three different fan bases, but that excitement is universal. That’s what Arena Club is all about: bringing collectors together and giving sports fans everywhere something exciting to chase.”

“Every collector has a card they’d go to the ends of the earth to get,” said David Kolbusz, Chief Creative Officer at Orchard. “‘The Chase’ takes that impulse and runs with it. Getting sports icons like Derek, Joe, and Giannis to volunteer their services as objects of fan obsession made it possible to tell a story that brings to life the feeling of the Arena Club experience. Anyone who's ever chased a card - or any other grail for that matter - is going to recognize exactly what’s driving it.”

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