PopCorners do it different
This new campaign for the air-popped corn snack takes a familiar approach but, at the same time, does it slightly differently.
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Credits
powered by
- Agency VCCP/London
- Production Company Darling Films (In-House at Ridley Scott Creative Group)
- Director Henry Littlechild
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Credits
powered by
- Agency VCCP/London
- Production Company Darling Films (In-House at Ridley Scott Creative Group)
- Director Henry Littlechild
- Executive Producer Clare Timms
- Editing Whitehouse Post/London
- Editor Adam Rudd
- Post Production/Color/Sound No.8
- Post Producer Callum O'Brien
- Colorist Matt Turner
- Sound Engineer James Benn
- Production Services Karma Films
- Executive Creative Director Mark Orbine
- Art Director/Copywriter Stephen Misir
- Producer Maddy Holmes
- Producer Rebecca Hunnybun
- Senior Designer Bruno Rovarotto
- Producer Garfield Kempton
- VFX Supervisor Tito Fernandes
Credits
powered by
- Agency VCCP/London
- Production Company Darling Films (In-House at Ridley Scott Creative Group)
- Director Henry Littlechild
- Executive Producer Clare Timms
- Editing Whitehouse Post/London
- Editor Adam Rudd
- Post Production/Color/Sound No.8
- Post Producer Callum O'Brien
- Colorist Matt Turner
- Sound Engineer James Benn
- Production Services Karma Films
- Executive Creative Director Mark Orbine
- Art Director/Copywriter Stephen Misir
- Producer Maddy Holmes
- Producer Rebecca Hunnybun
- Senior Designer Bruno Rovarotto
- Producer Garfield Kempton
- VFX Supervisor Tito Fernandes
PopCorners' new campaign has launched, introducing snackers to a ‘Familiar, But Different’ experience.
Created by VCCP London, with direction from Henry Littlechild through Darling Films and VCCP's in-house creation studio Girl&Bear, the 30-second spot aims to target Millennial and Gen Z audiences who, while desperate to try new things, also crave comfort and reliability.
The film sees a couple on a sofa eating PopCorners but, with each bite, something is transformed either on or around them, whether that's them shrinking, floating in space or suddenly growing beards.
”Popcorners are a combination of popcorn and crisp," said Mark Orbine, Executive Creative Director at VCCP. "They are a familiar snack, but are also totally different. We needed an idea that brought this to life and that would capture people’s attention and imagination. The campaign is a true celebration of the wonderful snack, showing its uniqueness and telling its familiar but different story in a disruptive way.“
