PRAMY puts the purr-sonal in pet care
The Thai cat food brand releases an endearing film that depicts familiar feline foibles in human form.
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Credits
powered byThis cute campaign for PRAMY centres on a spot featuring three fluffy cat tales that express the notion that Every Cat Is an Individual.
Created with Wolf BKK and directed by Wuthisak Anarnkaporn through Factory 01, it celebrates what every cat owner knows: their pets aren’t simply animals, but members of the family, each with their own quirks and preferences – from crashing their owner’s personal bathroom time, to sitting atop a fridge casually knocking things off it.
The case studies are based on real cats from PRAMY’s community of stories about people taking in strays and helping them flourish with its products. Each crazy case study is rounded off by a miaowvelously feline jingle.
