Real Canadian Superstore sends us an invitation

Real Canadian Superstore has unveiled The Invitation, a national holiday campaign that blends poignancy with warmth while underscoring the brand’s commitment to inclusivity. 

Created by ONE23WEST, Partners Film and BaconX, the work introduces an endearing moose, an emblematic figure chosen to reflect the diversity and spirit of Canadians everywhere.

The hero film follows the solitary moose as it wanders through quiet suburban streets, gazing into homes where families gather to celebrate the season. Its quiet longing sets the emotional tone, building toward a hopeful shift when it eventually discovers a festive gathering at a Real Canadian Superstore. There, employees welcome it inside, transforming the store into a symbol of community, belonging, and shared celebration.

The Invitation is rolling out across TV, cinema, digital and social platforms, inviting audiences to see the supermarket as a place where all people and all traditions are embraced during the holidays.