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Credits
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- Production Company Landia/Brazil
- Director Rodrigo Saavedra
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Credits
View on- Production Company Landia/Brazil
- Director Rodrigo Saavedra
- Executive Creative Director Benjamin Yung Jr
- Creative Director Cassio Moron
- Copywriter Alexandre Freire
- Art Director Caio Tezoto
- Executive Producer Carolina Dantas
- Executive Producer Sebastian Hall
- Executive Producer Valentina Baisch
- Line Producer Camilla Bastos
- Head of Post Production Elton Bronzeli
- Post Company Globetrotter Studio
- Colorist Fernando Lui
- Sound Design Da House Audio/Brazil
- Art Director Maicon Pinheiro
- Producer Mariana Mendes
- Producer Luiz Medeiros
- Assistant Executive Producer Larissa Delfini
- DP Mauricio Padilha
- Head of Production Gisele Castilho
- Editor Marcelo Vongelar
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Credits
powered by- Production Company Landia/Brazil
- Director Rodrigo Saavedra
- Executive Creative Director Benjamin Yung Jr
- Creative Director Cassio Moron
- Copywriter Alexandre Freire
- Art Director Caio Tezoto
- Executive Producer Carolina Dantas
- Executive Producer Sebastian Hall
- Executive Producer Valentina Baisch
- Line Producer Camilla Bastos
- Head of Post Production Elton Bronzeli
- Post Company Globetrotter Studio
- Colorist Fernando Lui
- Sound Design Da House Audio/Brazil
- Art Director Maicon Pinheiro
- Producer Mariana Mendes
- Producer Luiz Medeiros
- Assistant Executive Producer Larissa Delfini
- DP Mauricio Padilha
- Head of Production Gisele Castilho
- Editor Marcelo Vongelar
This fun TVC titled True Craft, created by Suno United Creators and directed by Rodrigo Saavedra through Landia, celebrates the minutia of making a good ale through the story of chap who really knows how to throw an evening soirée.
Light on his feet, the fella joyfully throws some shapes while setting about not only cooking great nosh to go with the booze, but literally turning his home upside down to make sure every little ting is just so.
The film's crafting is stupendous, with nice magical realist touches such as seawater being tipped out of seascape painting to water a plant. The topsy-turvy world was also enhanced by the building of a rotating room set and the whole giddy lot is driven by Ray Charles’s cracking 1953 hit Mess Around.
Film nerds will recognise it was most famously used in John Candy’s ‘air piano’, jiving-while-driving scene in the 1987 comedy Planes, Trains and Automobiles.
