Safety lesson from the Scanian War
Danish soldiers going to battle remind cyclists that staying alive is more important than looking stylish in a comedic campaign helmed by Tor Frandsen.
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Credits
View on- Agency NoA/&Co
- Production Company new—land
- Director Tore Frandsen
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Credits
View on- Agency NoA/&Co
- Production Company new—land
- Director Tore Frandsen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency NoA/&Co
- Production Company new—land
- Director Tore Frandsen
Five years ago, Viking Svend delivered an impactful road safety message for the Danish Road Safety Council about the importance of wearing a helmet.
The organisation now unveils its latest tongue-in-cheek campaign, created by NoA and directed by Tore Frandsen through new—land, which takes us back in time to 1676 amidst the Scanian War, where the King of Denmark, Christian V, prepares to lead his troops into Sweden.
Realised through a brilliant deadpan script, sharp comedic timing and excellent period production design, the spot depicts the king equipped with a robust and feathered metal helmet, while his soldiers make do with a flimsy fabric hat.
Rather than envying the protection his helmet provides, the soldiers make a fuss about their hats' distinct lack of decorative feathers. The campaign uses this comic contrast to skewer one of the most persistent barriers to helmet use: vanity.
