Spike Jonze, Ben Stiller and Benson Boone flip on the Super Bowl for Instacart
Hinging very loosely on the idea that you can choose your own bananas with the delivery service, this violently hilarious film eschews the Big Game's normal glitz and glamour for uniquely Jonzian chaos.
)
Credits
View on- Agency Client Direct
- Production Company MJZ/USA
- Director Spike Jonze
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Client Direct
- Production Company MJZ/USA
- Director Spike Jonze
- Ad Agency Energy BBDO/Chicago
- Ad Agency McCann/New York
- President David Zander
- Editing Final Cut/Los Angeles
- Editor Jeff Buchanan / (Editor)
- Post Production Significant Others
- Music/Sound Squeak E Clean Studios/USA
- Executive Creative Director Taylor Erin
- Group Creative Director Louie Spivak
- Group Creative Director Chad Ford
- Executive Producer Anju Purushot
- Head of Production (HP) Dana Malinick Hooper
- Global Chief Creative Officer Andres Ordonez
- Chief Creative Officer Nancy Crimi-Lamanna
- Global Creative Director Danilo Boer
- Creative Director William Wilson
- Creative Director Ryan Ruark
- Creative Director/Copywriter Morgan Starr
- Creative Director/Art Director Luke Woodard
- Copywriter Nathaniel Lawlor
- Director of Production (HP) Matt Blitz
- Director of Production (HP) Kerry Hill
- Executive Producer Chris Wickman
- Production Designer Meghan McClure
- DP Autumn Durald Arkapaw
- Choreographer Robbie Blue
- Talent Ben Stiller
- Talent Benson Boone
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company MJZ/USA
- Director Spike Jonze
- Ad Agency Energy BBDO/Chicago
- Ad Agency McCann/New York
- President David Zander
- Editing Final Cut/Los Angeles
- Editor Jeff Buchanan / (Editor)
- Post Production Significant Others
- Music/Sound Squeak E Clean Studios/USA
- Executive Creative Director Taylor Erin
- Group Creative Director Louie Spivak
- Group Creative Director Chad Ford
- Executive Producer Anju Purushot
- Head of Production (HP) Dana Malinick Hooper
- Global Chief Creative Officer Andres Ordonez
- Chief Creative Officer Nancy Crimi-Lamanna
- Global Creative Director Danilo Boer
- Creative Director William Wilson
- Creative Director Ryan Ruark
- Creative Director/Copywriter Morgan Starr
- Creative Director/Art Director Luke Woodard
- Copywriter Nathaniel Lawlor
- Director of Production (HP) Matt Blitz
- Director of Production (HP) Kerry Hill
- Executive Producer Chris Wickman
- Production Designer Meghan McClure
- DP Autumn Durald Arkapaw
- Choreographer Robbie Blue
- Talent Ben Stiller
- Talent Benson Boone
If you use the classic Super Bowl ad formula of Big Game + double celebrity, you’d normally expect a pretty expensive but (whisper it) kinda bland experience. That is, until you add the element of Spike Jonze.
Taking his uniquely anarchic style and sprinkling it over Ben Stiller and Benson Boone, Jonze’s campaign for Instacart breaks today as a :30 on-air version - Bananas - alongside a truly outrageous 2:30 epic - For Papa! - in which the pair pose as retro European disco-pop performers in a suitably vintage aesthetic setup.
Developed in-house alongside agencies Energy BBDO, Chicago and McCann, New York and shot through MJZ, the campaign is, on the surface, a simple ditty about the new Preference Picker service. Yet it’s cloaked in Shakespearean drama and Jonzian chaos, as two outlandish brothers vie ever more desperately for Papa’s attention.
