Mozilla's freaky statement
Created as a manifesto surrounding the technology company’s annual report, this deliberately chilling campaign from anonymous collective Basement Freaks asks us to question who controls our digital future.
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Collective authorship in creative credits isn’t exactly a new idea, but it’s not often that the mystery masterminds surround themselves in imagery akin to the hacktivist group Anonymous.
Leaning into Black Mirror territory, Basement Freaks has released a campaign supporting Mozilla’s annual report that challenges audiences to Choose Your Future.
Led by an attention-grabbing website that uses deliberately inflammatory language to frame the stakes around power, control and technology, the crux of the project lies in six distinct films that highlight closed systems, opaque automation and the quiet erosion of human agency.
