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CHRISTMAS 2024
Sports Direct puts the boot into Christmas traditions
SMUGGLER director Rawtape fills the screen with sporty celebs and youth culture in this entertaining spin around festive tropes.
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Credits
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- Agency Client Direct
- Production Company SMUGGLER/London
- Director Rawtape
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Credits
powered by
- Agency Client Direct
- Production Company SMUGGLER/London
- Director Rawtape
- Managing Director Fergus Brown
- Managing Director Lucy Kelly
- Executive Producer Joel Spencer
- Editing Marshall Street Editors (MSE)
- Post Producer Faye Butler
- Editor Chris Walker / (Editor)
- Post Production/VFX daydreamer vfx
- VFX Producer Ella Whiting
- VFX Supervisor Pete Rypstra
- Color Harbor Picture Company/UK
- Head of Color Production Charlie Morris
- Color Producer Sarah Banks
- Colorist Alex Gregory
- Sound Concret Form
- Sound Designer/Audio Mixer Raphael Ajuelos
- Head of Creative Joseph Prince
- Creative Lead Adam Horton
- Senior Producer Ana Rosado
- Producer Daisy Mostyn
- Production Designer Sarah Asmail
- DP Spike Morris
- 2D Supervisor Tom Clapp
- Sound Editor Ines Adam
- Talent Frank Lampard
- Talent Lucy Bronze
- Talent Eddie Hearn
- Talent Maro Itoje
Show full credits
Credits powered by
Credits
powered by
- Agency Client Direct
- Production Company SMUGGLER/London
- Director Rawtape
- Managing Director Fergus Brown
- Managing Director Lucy Kelly
- Executive Producer Joel Spencer
- Editing Marshall Street Editors (MSE)
- Post Producer Faye Butler
- Editor Chris Walker / (Editor)
- Post Production/VFX daydreamer vfx
- VFX Producer Ella Whiting
- VFX Supervisor Pete Rypstra
- Color Harbor Picture Company/UK
- Head of Color Production Charlie Morris
- Color Producer Sarah Banks
- Colorist Alex Gregory
- Sound Concret Form
- Sound Designer/Audio Mixer Raphael Ajuelos
- Head of Creative Joseph Prince
- Creative Lead Adam Horton
- Senior Producer Ana Rosado
- Producer Daisy Mostyn
- Production Designer Sarah Asmail
- DP Spike Morris
- 2D Supervisor Tom Clapp
- Sound Editor Ines Adam
- Talent Frank Lampard
- Talent Lucy Bronze
- Talent Eddie Hearn
- Talent Maro Itoje
If there's one thing that can be relied upon at Christmas, aside from Dad falling asleep on the couch, it's the upkeep of traditions.
However, with its latest festive spot, New Traditions, Sports Direct are kicking said clichés out of play with the help of SMUGGLER's Rawtape.
With celebs including Frank Lampard, Lucy Bronze, Eddie Hearn, and more all making fun cameos, alongside a host of sporty youths in SD garb, this endlessly entertaining swoop through festive scenes keeps up the tradition of joyful offerings from the brand.
