White Ribbon's bloomin' lovely conversation starter
A group of men are asked if they've ever received flowers as a gift in this endearing spot from Candybox Marketing.
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Credits
powered by
- Agency Candybox Marketing/oakville
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- Director Aaron Robson
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Credits
powered by
- Agency Candybox Marketing/oakville
- Director Aaron Robson
- Executive Creative Director Craig Markou
- Production Manager Joel Powley
- Producer Aaron Robson
Credits
powered by
- Agency Candybox Marketing/oakville
- Director Aaron Robson
- Executive Creative Director Craig Markou
- Production Manager Joel Powley
- Producer Aaron Robson
As much as traditional gender stereotypes are being challenged in today's more open age, there are still some 'norms' that prevail - the gifting of flowers being one.
In an attempt to engage people in the discussion, White Ribbon and Candybox Marketing's Men Don't Want Flowers poses interesting questions to a diverse group, including CFL All-Star Chris Van Zeyl, in order to destigmatise the gesture.
Shot by Aaron Robson in a familiar talking heads format, the campaign's natural charm and cracking casting make for a thought-provoking film that's backed by intriguing follow-up on the brand's site .
