Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
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Credits
View on- Agency BBH/London
- Production Company MJZ/London
- Director Nick Ball
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Credits
View on- Agency BBH/London
- Production Company MJZ/London
- Director Nick Ball
- Production Co Black Sheep Studios (In-House at BBH/London)
- Editing Stitch
- VFX Untold Studios/London
- Color Time Based Arts
- Audio Post Sine Audio Post Production
- Music Saw and Sine
- Executive Creative Director Felipe Guimaraes
- Creative Director Jonathan Wood
- Animation Creative Director Tim van Hussen
- Associate Creative Director Holly Fallows
- Associate Creative Director Charlotte Watmough
- Designer Miguel Sousa
- Designer Keiti Collins
- Producer Nicole Southey
- Assistant Producer Pete Wiltshire
- Creastive Sarah Millyard
- Creative Khushali Patel
- Producer Ewen Brown
- Executive Producer Dickie Jeffares
- Production Designer Marco Puig
- DP Ben Fordesman
- Editor Leo King
- Assistant Editor Ruoyu Ou
- VFX Supervisor Christian Baker
- VFX Producer Ella Glazer
- Executive Producer Tom Igglesden
- Colorist Simone Grattarola
- Post Producer Thea Dagnaud
- Executive Producer Dan Kreeger
- Sound Supervisor/Designer/Mixer Phil Bolland
- Sound Designer/Audio Mixer Frankie Beirne
- Audio Producer Beth Tomblin
- Audio Producer Aishah Amodu
- Music Supervisor Hywel Evans
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Credits
powered by- Agency BBH/London
- Production Company MJZ/London
- Director Nick Ball
- Production Co Black Sheep Studios (In-House at BBH/London)
- Editing Stitch
- VFX Untold Studios/London
- Color Time Based Arts
- Audio Post Sine Audio Post Production
- Music Saw and Sine
- Executive Creative Director Felipe Guimaraes
- Creative Director Jonathan Wood
- Animation Creative Director Tim van Hussen
- Associate Creative Director Holly Fallows
- Associate Creative Director Charlotte Watmough
- Designer Miguel Sousa
- Designer Keiti Collins
- Producer Nicole Southey
- Assistant Producer Pete Wiltshire
- Creastive Sarah Millyard
- Creative Khushali Patel
- Producer Ewen Brown
- Executive Producer Dickie Jeffares
- Production Designer Marco Puig
- DP Ben Fordesman
- Editor Leo King
- Assistant Editor Ruoyu Ou
- VFX Supervisor Christian Baker
- VFX Producer Ella Glazer
- Executive Producer Tom Igglesden
- Colorist Simone Grattarola
- Post Producer Thea Dagnaud
- Executive Producer Dan Kreeger
- Sound Supervisor/Designer/Mixer Phil Bolland
- Sound Designer/Audio Mixer Frankie Beirne
- Audio Producer Beth Tomblin
- Audio Producer Aishah Amodu
- Music Supervisor Hywel Evans
With the help of BBH, British Supermarket Tesco has unveiled this charming campaign to announce that it is doubling its Free Fruit & Veg for Schools programme from 500 to over 1,000 schools in September.
The hero film opens with a young boy following his mum around the shops. As he reaches to pluck a grape from the fruit aisle, a cascade of fresh produce flies of the shelves and transforms into an enormous friendly fruit and veg giant.
Set to Roger Hodgson’s Give a Little Bit, the giant travels from school to school, gradually shrinking as he shares pieces of himself - a simple but powerful metaphor for giving. The film is directed by Nick Ball through MJZ, with post-production treatment by Untold Studios.
The giant was built over six months of post-production work, and at his biggest size, is made up of more than 105,000 individual pieces of photorealistic fruit and vegetables, spanning 86 different varieties.
Felipe Guimaraes Serradourada, ECD at BBH London said: “A big initiative like this deserves a big idea and this is a huge one. Some would say it’s giant. Helping a million kids is no small feat, luckily we got some help.”
