Tissot’s timeless journey
Loris Russier’s visually striking spot for the Swiss luxury brand draws parallels between the art of watchmaking and the discipline of athletes.
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Credits
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- Production Company PRETTYBIRD
- Director Loris Russier
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Credits
View on- Production Company PRETTYBIRD
- Director Loris Russier
- Post Production Forms
- Audio Post Concret Form
- Production Services Munchhausen
- Executive Producer/Managing Director Emily Rudge
- Director of Production Fiona Bamford-Phillips
- Production Designer Lasha Zambakhidze
- Producer Trent Simpson
- DP Shane Bagwell
- Talent Damian Lillard
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company PRETTYBIRD
- Director Loris Russier
- Post Production Forms
- Audio Post Concret Form
- Production Services Munchhausen
- Executive Producer/Managing Director Emily Rudge
- Director of Production Fiona Bamford-Phillips
- Production Designer Lasha Zambakhidze
- Producer Trent Simpson
- DP Shane Bagwell
- Talent Damian Lillard
Led by PRETTYBIRD director Loris Russier’s artistic vision, this slick spot for Swiss watch brand Tissot takes us on an immersive journey through the daily rituals and repetition of athletes' routines.
From early mornings to the moments of inner strength that no one else sees, the campaign depicts training for sports, including basketball, motorcycle racing, cycling, and ice hockey, as an act of extreme focus, persistence and devotion.
This philosophy echoes the art of watchmaking, as Russier splices dynamic sports scenes with precise macro shots that capture the skill and steady hand required to assemble each Tissot piece.
