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Fisher-Price – Let’s Be Kids Together

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This pretty pastel-hued, Pixar-style animation, created by Wieden+Kennedy Portland, reveals how the adult world and the realm of the child can connect through play and a shared sense of wonderment.

Helmed by directing duo Against All Odds and produced by Passion Animation Studios, the film is titled Let’s Be Kids Together and features classic Fisher-Price icons, such as the Chatter Telephone, Xylophone, Bubble Mower and the Little People Farm, demonstrating how even the weeniest tots can communicate with their carers via toys. 

Launching alongside the brand film are six product-focused spots each of which shares their respective toy's special powers. 

The campaign is a reminder that life can be just about OK if we occasionally peak at the world through a little ‘un’s eyes. 

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