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Toyota – In A Pickle

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We've probably all driven through a ford that's a bit too fordy, or a muddy bank that left us spinning, but it was probably nothing in comparison to the mess that the characters in this funny spot for Toyota have endured.

Celebrating the HiLux model, In A Pickle makes the very clear point that some vehicles just aren't cut out for the kind of rough-and-tumble jobs the hero car can manage, and might just need a helping hand.

With the simple yet effective comedic concept from Saatchi & Saatchi Australia brought to life hilariously by Scoundrel's Tim Bullock, this delightful visual gag has a lot of pull.

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