Vedran Rupic launches his own soda, and the ads are as weird as you'd hope
The director, alongside Business Club's Tom Berendsen and marketer Marisa Thomas, launches new vitamin soda brand Orderly Fluid with a series of increasingly odd and hilarious films.
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Credits
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- Production Company Business Club
- Director Vedran Rupic
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Credits
View on- Production Company Business Club
- Director Vedran Rupic
- Executive Producer Tom Berendsen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Business Club
- Director Vedran Rupic
- Executive Producer Tom Berendsen
With a body of work that includes a trilogy of insanity for Salvatore Ganacci and award-winning bizarreness for KFC, it's no surprise that when Vedran Rupic launches a drinks brand with a series of films... things are going to get weird.
The director has teamed up with Business Club's Tom Berendsen and marketer Marisa Thomas to create Orderly Fluid, a vitamin soda brand that pairs functional ingredients with a distinctly unhinged sense of humour.
Key to the product's launch is a series of increasingly odd short films, featuring a cast of unusual office-based characters finding liquid solace in strange scenarios; cementing the proposition of "ridiculous entertainment, serious vitamins".
"Tom and I have spent years helping other people's brands find an audience," explains Rupic. "We wanted to see what happened when the brand was ours. Orderly Fluid is not a side project. The content and the product are the same thing."
"The people we want to talk to are not going to be convinced by a run club or a motivational quote in yoga pants," adds Berendsen. "We needed a brand that respected that, and we needed a creative vehicle that was genuinely worth watching."
"I spent years at brands that treated marketing as a megaphone," says Marisa Thomas, CEO at Orderly Fluid. "What Business Club and Vedran understand, and what we are building into Orderly Fluid from day one, is that the best marketing is something people actually choose to watch. That changes everything about how you build a brand."
