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Tesco – Serious Delivery

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In this playfully hyperbolic campaign, created by BBH for Tesco’s Whoosh delivery service, the British supermarket taps into the seriousness of when you need something delivered fast.  

Directed by duo Bradley & Pablo through PRETTYBIRD, the tongue-in-cheek hero film draws on the tropes of suspenseful thrillers and action movies with a touch of deadpan comedy. 

Whether it’s nappies for your baby, medicine for when you’re sick, or snacks for watching the football, the initiative leans into relatable moments where seemingly small deliveries feel overwhelmingly urgent.  

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