Nespresso’s climate-smart cuppa Joe
The coffee brand releases a fascinating short supporting the award-winning documentary Groundswell, that explores the regenerative agriculture that could save the planet.
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Credits
View on- Agency Lucas + Carroll
- Production Company Big Picture Ranch Studios
- Director Josh Tickell
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Credits
View on- Agency Lucas + Carroll
- Production Company Big Picture Ranch Studios
- Director Josh Tickell
- Ad Agency Vandy Studio
- Ad Agency Accompany Creative
- Executive Producer Demi Moore
- Executive Producer Woody Harrelson
- Director Rebecca Harrell Tickell
- Talent Woody Harrelson
- Talent Demi Moore
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Lucas + Carroll
- Production Company Big Picture Ranch Studios
- Director Josh Tickell
- Ad Agency Vandy Studio
- Ad Agency Accompany Creative
- Executive Producer Demi Moore
- Executive Producer Woody Harrelson
- Director Rebecca Harrell Tickell
- Talent Woody Harrelson
- Talent Demi Moore
Premiering at Cannes this year, where it bagged the Golden Globes Prize for Documentary, Groundswell focuses on soil regeneration that could fix the rather worrying prediction that the world’s agri-food system is heading for collapse.
Directed by Big Picture Ranch founders Josh Tickell and Rebecca Harrell Tickell, the Amazon Prime-hosted Groundswell was narrated and executive produced by Hollywood stars Demi Moore and Woody Harrelson.
As the agency behind the project Lucas + Carroll forged the strategic and creative partnership between Nespresso and the Groundswell team and have released this dedicated edit of the documentary.
Taking a colourful journey into Colombian coffee country it shows how healthy soil and a shift from harmful mono-culture can bring about the long-term resilience of coffee farming – and food production in general.
Nespresso – which has made a public commitment to have at least 75 per cent of its supply chain verified or certified regenerative agriculture – has also released social-first content that takes a deeper dive into The Coffee Crisis Nobody Is Talking About...
