Share

Visit Flanders – Selfie For All

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Directing through CZAR Brussels, Alex Orma has brought his talent for absurd humour to a charming campaign for Visit Flanders. 

The film follows a proud dad in a small community of Scottish islanders who shares with his eccentric pub crew the slightly skewed selfies of his son who's off away travelling the world. 

As the blurry pictures keep coming, the entire pub becomes invested as every image offers a glimpse into far flung places. One picture finally arrives that reveals the sight-impaired son has arrived in Mechelen, Belgium, and has achieved a great selfie thanks to a specially designed selfie tile on the pavement.

These tiles, located at 30 tourist locations across Flanders, help blind and visually impaired visitors find the right spot to take a selfie. Each tile features a NaviLens code that can be scanned with an app, providing audio guidance alongside information about the location and its history.

Share