Volkswagen's ode to America
From the humble Beetle's first arrival to its influence on iconic cultural moments, the German car manufacturer's heartfelt Super Bowl spot celebrates multiple generations of American VW lovers.
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Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Park Pictures
- Director Lance Acord
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Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Park Pictures
- Director Lance Acord
- Line Producer Caroline Kousidonis
- Editing EXILE Edit
- Editor Kirk Baxter
- Cutting Assistant Shane Van
- Color Trafik/Los Angeles
- Colorist Daniel de Vue
- Sound Design Mit Out Sound
- Sound Designer Ren Klyce
- Audio Post Sonic Union
- Audio Mixer Rob DiFondi
- Executive Creative Director Jonathan Santana
- Senior Art Director Andreas Karlsson
- Senior Copywriter Noah Bramme
- Group Executive Producer Rebecca O'Neill
- Producer Haley Harris
- Cutting Assistant Lauren Friedman
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Park Pictures
- Director Lance Acord
- Line Producer Caroline Kousidonis
- Editing EXILE Edit
- Editor Kirk Baxter
- Cutting Assistant Shane Van
- Color Trafik/Los Angeles
- Colorist Daniel de Vue
- Sound Design Mit Out Sound
- Sound Designer Ren Klyce
- Audio Post Sonic Union
- Audio Mixer Rob DiFondi
- Executive Creative Director Jonathan Santana
- Senior Art Director Andreas Karlsson
- Senior Copywriter Noah Bramme
- Group Executive Producer Rebecca O'Neill
- Producer Haley Harris
- Cutting Assistant Lauren Friedman
Created by Johannes Leonardo and directed by Lance Acord through Park Pictures, this charming Big Game spot for auto brand Volkswagen is a nostalgic tribute to a 75-year-long love affair between Americans and their VW vehicles.
Titled An American Love Story, the vibrant tour starts with the arrival of the first Type 1 vehicles. Splicing historical and recreated footage, it encapsulates Volkswagen’s most recognisable cultural moments, including scenes from Herbie Goes to Monte Carlo, The Simpsons, and Star Wars character likenesses.
The creative is perfectly paired with Neil Diamond’s impassioned 1971 hit I Am… I Said, which, just like the first Beetle on its journey to America, resonates with those who seek to find a sense of belonging in an unfamiliar world.
