Qiddiya comes out to play
It's not often you get adverts for places that don't yet exist, but this spot for Qiddiya, a planned entertainment and tourism project in Riyadh, shows that life there will be anything but boring.
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- Agency Droga5/London
- Director Nick Roney
- Audio Post String and Tins
- VFX Supervisor Adam Crocker
- VFX/Design Company Black Kite Studios
- VFX Lead Guillaume Weiss
- Post Producer Polly Durrance
- Consulting Director Ian Pons Jewell
This new campaign, for a Saudi Arabian city Qiddiya, will apparently be 'the world's first city built for play'.
Las Vegas might have something to say about that, but with construction having started in the beginning of 2019, it seems trips to Qiddiya are on the horizon.
Created by Droga5 and directed by Nick Roney through Prod Co, with Ian Pons Jewell acting as Consulting Director, this 90-second spot begins with some bored looking people kicking balls against a 'No Ball Games' sign, spraying bowling shoes with disinfectant spray, and playing monotonous video games.
Pretty soon though, some unseen force gatecrashes their boring downtime and, with the help of Black Kite Studios' VFX, catapults them into an action-packed future in the desert.