VW sets the right two-tone
Perfectly on-brand with its celebration of the fun side of motoring, the German auto giant’s jaunty new campaign riffs on the bi-colour beauty of the new ID. Buzz.
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Credits
powered by
- Agency Johannes Leonardo/New York
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Credits
powered by
- Agency Johannes Leonardo/New York
- Chief Creative Officer Jonathan Santana
Credits
powered by
- Agency Johannes Leonardo/New York
- Chief Creative Officer Jonathan Santana
This deliciously juicy hued spot for the launch of Volkswagen’s much-anticipated electric seven-seater, the ID. Buzz suggests the benefits of seeing life as ‘half-full’.
Created by Johannes Leonardo for Volkswagen’s ID. Buzz, the film invites viewers to enjoy such pastimes such as riding a bike with a broken wheel or freewheeling about in the inherently optimistic-looking ID. Buzz with its two-tone paint job.
The overall cheeky tone of the film is brilliantly set by Elaine Stritch’s spirited 1956 recording of the song, Are you having any fun?.
