WeatherTech stages a friendly intervention

This fall, WeatherTech is giving woodland creatures a chance to offer drivers some unsolicited advice in its new campaign, Friendly Intervention.

Developed in partnership with its full-service agency of record, Cramer-Krasselt (C-K), the campaign consists of two :30 spots, that introduce an unexpected cast of characters who share their perspectives on the best ways to protect vehicles while helping keep drivers, passengers, wildlife, and everyone else on the road safe.

Friendly Intervention draws on the unfortunate truth that, no matter how often people are warned, they still get pretty distracted by their phones when they’re driving. A raccoon, skunk, moose, and deer decide to confront a distracted driver and offer him a practical, safe, and convenient place to put his phone when he’s in the car… in WeatherTech’s CupFone.

In The Bear, a wise and seemingly friendly bear (who oddly likes trucks) confronts a mountain biker who is putting his bike in the bed of his truck without using a WeatherTech ImpactLiner. Once the bear makes his point, he also reminds the man that you should never get too comfortable around a bear.

This campaign builds on C-K’s relationship with WeatherTech, following the launch of Father’s Day and summer campaigns earlier this year. The work launches today across broadcast, network, streaming, and audio. C-K also handles the brand’s media.

“Our products are designed to solve everyday problems, whether that’s finding a convenient place for your phone or protecting your truck from the wear and tear of everything you put it through,” said Fíona Noone, Director of Marketing at WeatherTech. “Cramer-Krasselt helped us bring those situations to life with humor, giving audiences a chance to see a more playful side of WeatherTech while highlighting the American-made quality we’re known for.”

“We’re proud of the work we continue to build with WeatherTech," said Brian Nienhaus, Managing Director at Cramer-Krasselt. "This campaign brings together smart, entertaining storytelling with products that solve real problems, from keeping your phone safely in place while driving to protecting your truck. And if we can help a few woodland friends stay out of harm’s way along the way, even better.”