Wells Fargo’s Be a 2%er campaign returns

Wells Fargo is building on its Be a 2%er campaign that launched from BBDO New York, starring comedians and actors Steve Martin and Martin Short.

Set in a sporting goods store, the spots tap into the duo’s signature comedic dynamic, as they discover what their Active Cash Credit Card can unlock. Short plays the more financially savvy friend, reminding his pal Martin that Active Cash earns unlimited 2% cash rewards, while Martin’s classic deadpan reactions and escalating antics take it from there.

“The Be a 2%er campaign is about making a straightforward benefit memorable. We’re excited to continue our work with Steve and Marty, whose unmistakable chemistry and humour bring the Active Cash Card to life and show just how simple it is to earn unlimited 2% cash rewards,” said Holly Hynes, CMO, Consumer Banking & Lending, Wells Fargo.

The new spots are the first of additional campaign content rolling out over the next several months. The work is running across digital and linear broadcast including during College Football and the new season of Only Murders In the Building.