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SUPER BOWL 2026
When manly men go bish bash Bosch
The celebrity chef Guy Fieri muses on masculinity in this fun Big Game spot for the German tech brand.
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Credits
View on- Agency Droga5/New York
- Production Company PRETTYBIRD
- Director Tim & Eric
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Credits
View on- Agency Droga5/New York
- Production Company PRETTYBIRD
- Director Tim & Eric
- Co-Founder/Executive Producer Kerstin Emhoff
- Executive Producer Suzanne Hargrove
- Editing Arcade Edit
- Executive Post Producer/Managing Partner Sila Soyer
- Executive Post Producer Fanny Cruz
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- VFX/Finishing House of Parliament VFX
- VFX Supervisor/Creative Lead Philip Ineno
- VFX Supervisor/Creative Lead Alex Koester
- VFX Creative Lead Kathleen Kirkman
- VFX Creative Lead Tom Graham
- VFX Producer Emma Hertz
- VFX Producer Emma Fleischmann
- Audio Post Midnight Snack (In House at Heard City)
- Audio Post Heard City
- Managing Audio Partner Gloria Pitagorsky
- Executive Audio Producer Liana Rosenberg
- Senior Audio Producer B Munoz
- Senior Audio Producer Nick Duvarney
- Sound Designer/Audio Mixer Evan Mangiamele
- Sound Designer/Audio Mixer Philip Loeb
- Assistant Audio Mixer Oddy Litlabo
- Assistant Audio Mixer Zoltan Monori
- Assistant Audio Mixer Virginia Wright
- Music Human Music & Sound Design/USA
- Executive Music Producer James Dean Wells
- Music Creative Lead Morgan Visconti
- Composer James Leibow
- Composer Tom Keery
- Composer Ed Dunne
- Production Services Film Group
- Production Services Executive Producer Nathan Miles
- Production Services Executive Producer Renee Poulin
- Head of Production Services Alexandra Wilson
- Global Chief Creative Officer Pelle Sjoenell
- Executive Creative Director John Parker
- Group Executive Creative Director Matthew DeCoste
- Group Executive Creative Director Jay Hunt
- Associate Creative Director Stacie Larsen
- Senior Copywriter Justin Cannon
- Copywriter Brendan Dimech
- Art Director Cherise Woo
- Global Head of Production (HP) Ruben Mercadal
- Executive Producer Dave Stephenson
- Senior Producer Dylan Heimbrock
- Line Producer Dennis Beier
- Assistant Editor Alexey Novikov
- Sound Designer Eric Warzecha
- Sound Designer T Terressa Tate
- Line Producer Oliver Van Beek
- Talent Guy Fieri
Show full credits
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Credits
powered by- Agency Droga5/New York
- Production Company PRETTYBIRD
- Director Tim & Eric
- Co-Founder/Executive Producer Kerstin Emhoff
- Executive Producer Suzanne Hargrove
- Editing Arcade Edit
- Executive Post Producer/Managing Partner Sila Soyer
- Executive Post Producer Fanny Cruz
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- VFX/Finishing House of Parliament VFX
- VFX Supervisor/Creative Lead Philip Ineno
- VFX Supervisor/Creative Lead Alex Koester
- VFX Creative Lead Kathleen Kirkman
- VFX Creative Lead Tom Graham
- VFX Producer Emma Hertz
- VFX Producer Emma Fleischmann
- Audio Post Midnight Snack (In House at Heard City)
- Audio Post Heard City
- Managing Audio Partner Gloria Pitagorsky
- Executive Audio Producer Liana Rosenberg
- Senior Audio Producer B Munoz
- Senior Audio Producer Nick Duvarney
- Sound Designer/Audio Mixer Evan Mangiamele
- Sound Designer/Audio Mixer Philip Loeb
- Assistant Audio Mixer Oddy Litlabo
- Assistant Audio Mixer Zoltan Monori
- Assistant Audio Mixer Virginia Wright
- Music Human Music & Sound Design/USA
- Executive Music Producer James Dean Wells
- Music Creative Lead Morgan Visconti
- Composer James Leibow
- Composer Tom Keery
- Composer Ed Dunne
- Production Services Film Group
- Production Services Executive Producer Nathan Miles
- Production Services Executive Producer Renee Poulin
- Head of Production Services Alexandra Wilson
- Global Chief Creative Officer Pelle Sjoenell
- Executive Creative Director John Parker
- Group Executive Creative Director Matthew DeCoste
- Group Executive Creative Director Jay Hunt
- Associate Creative Director Stacie Larsen
- Senior Copywriter Justin Cannon
- Copywriter Brendan Dimech
- Art Director Cherise Woo
- Global Head of Production (HP) Ruben Mercadal
- Executive Producer Dave Stephenson
- Senior Producer Dylan Heimbrock
- Line Producer Dennis Beier
- Assistant Editor Alexey Novikov
- Sound Designer Eric Warzecha
- Sound Designer T Terressa Tate
- Line Producer Oliver Van Beek
- Talent Guy Fieri
Leaning into the insight that blokes feel more blokey when handling their (ahem) tools and appliances, this droll ad sees Guy Fieri get more ‘guy-ish’ thanks to his Bosch products.
Titled Justaguy, the campaign was created by Droga5 New York and features an amusing hero film directed by comedy duo Tim & Eric (Tim Heidecker and Eric Wareheim) via PRETTYBIRD US.
For the first time in his TV career, the restaurateur and Food Network star appears stripped of his trademark spikey hair, flamboyant gear and biker-chic bling, appearing instead in a staid suburban garb – sensible slacks, plaid shirt and neat combover.
However, one touch of a power tool or a slick hob and – bish bash bosh – he's restored to full 'Guy' mode.
