Wilfrid Brimo's latest is dripping in elegance
In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.
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Credits
powered by
- Agency Marcel/Paris
- Production Company La Pac
- Director Wilfrid Brimo
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Credits
powered by
- Agency Marcel/Paris
- Production Company La Pac
- Director Wilfrid Brimo
- Production Co. Very/Content
- Editing Dearcut
- Post Production La Pac
- Head of Post Production Laurence Lelong
- Production Services Magic/Vilnius
- Head of Production Services Ramojus Petrauskas
- Production Services Executive Producer Aurimas Pukevicius
- Creative Director Clement Sechet
- Creative Vincent Boursaud
- Creative Emilie Ramain
- Producer Lorraine Poincignon
- Executive Producer Eric Lipchitz
- Head Of Production Marguerite Vernier
- DP Peter Riis
- Editor Yann Malcor
- VFX Supervisor Jeff Descoubes
- Colorist Florian Martiny
Credits
powered by
- Agency Marcel/Paris
- Production Company La Pac
- Director Wilfrid Brimo
- Production Co. Very/Content
- Editing Dearcut
- Post Production La Pac
- Head of Post Production Laurence Lelong
- Production Services Magic/Vilnius
- Head of Production Services Ramojus Petrauskas
- Production Services Executive Producer Aurimas Pukevicius
- Creative Director Clement Sechet
- Creative Vincent Boursaud
- Creative Emilie Ramain
- Producer Lorraine Poincignon
- Executive Producer Eric Lipchitz
- Head Of Production Marguerite Vernier
- DP Peter Riis
- Editor Yann Malcor
- VFX Supervisor Jeff Descoubes
- Colorist Florian Martiny
Nowadays, it's easy to write some prompts, tweak some sliders, and output some blips and bloops (we're so technical) in order to create magical, photoreal images, but do they feel as good as the real thing?
Proving the point in deliciously oozing style is Wilfrid Brimo's new film for DA Automobiles, in which a decadent setting is melted down to create the vehicle's iconic '7' - a logo literally Forged in Elegance.
Created by Marcel, the LaPac-produced film saw Brimo manipulate materials, lighting and framing to create a Dali-esque visual metaphor.
“When we received this script and studied the planning and budget constraints," explains producer Eric Lipchitz, "we could have thought Full 3D and AI and shot only the DS vehicle packshots...but we didn't count on Wilfrid Brimo's vision. Create an experience, push the limits to achieve a more organic rendering. And to support Marcel's creative team in their approach, for whom going full digital wasn't totally exciting."
"There are some projects that you receive and you tell yourself that it's for you, that you mustn't miss out," adds Brimo. "You've got them in your head; that's all you think about. You see the images scroll by in a loop. You already know how you're going to do it live because it's more beautiful and authentic.
"So when you talk to your producer about paint, liquid, wax or even cables, there are moments when you can see that he thinks you're nuts, but also that he's going to follow you because he believes in it, and maybe even because he's a bit crazy too...
"It was like that throughout the whole process... a gentle mix of madness and hard work, with the bonus of a crazy creative team...
"All the stars were there and aligned together, and you can see it in the film… can’t you ?"
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