You won't believe what's in-store at Omega Mart

Going to the grocery store can be a bit of a nightmare sometimes, but nothing quite like this unsettling store-tour.

Presented by Willie Nelson (or, rather, a deepfake facsimile) the Grand Opening for Omega Mart showcases the shop's outstanding offerings, be it fresh oral produce, chompable cans or milk that don't know when to quit.

In actuality, the film is an intriguing and disturbing promotion for location-based experience Meow Wolf's latest experiential offering.

Deliberately leaving consumers with more questions than answers, the collaboration between the once-underground art collective, agency Wieden+Kennedy Portland and Biscuit's czar of surreality Andreas Nilsson delights in its revelry and reverence of old-school commercials, the absurdity increasing moment by moment before reaching a confusing crescendo.

The campaign continues with daily promos to lure customers, including [as shown above] some GREAT DEALS on ORANGE DRINK, PERSONALIZED BLEACH and MORE (all directed by Mike Diva of W+K Studios), plus PENNY SAVER COUPONS all over Instagram. 

With tickets already on sale, and a giant inflatable gorilla being pumped up as we speak, it looks like aisle be seeing you there.