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SUPER BOWL 2026
Andy Samberg makes a meal out of Neil Diamond
For Hellmann’s Super Bowl presence, the Lonely Islander takes on the persona of Meal Diamond and bangs out his biggest hit, Sweet Sandwich Time, in a spot from VML and Tom Kuntz.
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Credits
View on- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
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Unlock full credits and more with a shots membership
Credits
View on- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- President/Executive Producer David Zander
- Senior Executive Producer Eriks Krumins
- Editing MakeMake
- Editing/VFX MakeMake
- Sound Designer Joe O'Connell
- Sound Sonic Union
- Audio Producer Nathanael Taylor
- Audio Mixer Michael Marinelli
- Assistant Audio Engineer Joey Glick
- Audio Mixer Joe O'Connell
- Music JSM Music
- Music Chief Creative Officer/CEO Joel Simon
- Executive Music Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Music Arranger Seamus Kilmartin
- Music Supervision MassiveMusic/Los Angeles
- Music Supervisor Alex Menck
- Casting Burns Entertainment
- Global Chief Creative Officer Rob Reilly
- Chief Creative Officer Tom Murphy
- Executive Creative Director Nicolas Romano
- Executive Creative Director Susan Golkin
- Group Creative Director Duc Nguyen
- Senior Art Director Alex Bohner
- Senior Copywriter Ryan Kane
- Global Head of Production (HP)/Producer Greg Lotus
- Group Executive Producer Julie Collins
- Director of Music Production Theresa Notartomaso
- Producer Donald Taylor
- Post Managing Director/Executive Post Producer Eve Kornblum
- Executive Post Producer Justin Kumpata
- Executive Post Producer Cynthia Laplaige
- Head of Post Production Shayna Rubin
- Post Producer Niaomi McGarrell
- Editor Adam Pertofsky
- Assistant Editor Amelia Connelly
- Assistant Editor Halle McBride
- Head of VFX Production Barbara Kontarovich
- Lead Flame Artist Eddie Reina
- Talent Andy Samberg
- Talent Elle Fanning
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- President/Executive Producer David Zander
- Senior Executive Producer Eriks Krumins
- Editing MakeMake
- Editing/VFX MakeMake
- Sound Designer Joe O'Connell
- Sound Sonic Union
- Audio Producer Nathanael Taylor
- Audio Mixer Michael Marinelli
- Assistant Audio Engineer Joey Glick
- Audio Mixer Joe O'Connell
- Music JSM Music
- Music Chief Creative Officer/CEO Joel Simon
- Executive Music Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Music Arranger Seamus Kilmartin
- Music Supervision MassiveMusic/Los Angeles
- Music Supervisor Alex Menck
- Casting Burns Entertainment
- Global Chief Creative Officer Rob Reilly
- Chief Creative Officer Tom Murphy
- Executive Creative Director Nicolas Romano
- Executive Creative Director Susan Golkin
- Group Creative Director Duc Nguyen
- Senior Art Director Alex Bohner
- Senior Copywriter Ryan Kane
- Global Head of Production (HP)/Producer Greg Lotus
- Group Executive Producer Julie Collins
- Director of Music Production Theresa Notartomaso
- Producer Donald Taylor
- Post Managing Director/Executive Post Producer Eve Kornblum
- Executive Post Producer Justin Kumpata
- Executive Post Producer Cynthia Laplaige
- Head of Post Production Shayna Rubin
- Post Producer Niaomi McGarrell
- Editor Adam Pertofsky
- Assistant Editor Amelia Connelly
- Assistant Editor Halle McBride
- Head of VFX Production Barbara Kontarovich
- Lead Flame Artist Eddie Reina
- Talent Andy Samberg
- Talent Elle Fanning
With Sweet Caroline being more or less ubiquitous at sports venues around the world, and award-baiting movie Song Sung Blue leaning into the fandom, it seems that Neil Diamond is having something of a late-career canonisation.
And so it continues to this year's Super Bowl, where Hellmann’s is unveiling Meal Diamond (a prosthetic-laden Andy Samberg) to apply everyone's favourite mayo to a diner-full of dinner.
Created by VML and directed by MJZ's Tom Kuntz, the film also features a surprise cameo from "proud mayo superfan" [a line from the press release so good we had to include it] Elle Fanning as well as one of the funniest final seconds of an ad we've seen in ages.
Credits
View on- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- President/Executive Producer David Zander
- Senior Executive Producer Eriks Krumins
- Editing MakeMake
- Editing/VFX MakeMake
- Sound Designer Joe O'Connell
- Sound Sonic Union
- Audio Producer Nathanael Taylor
- Audio Mixer Michael Marinelli
- Audio Mixer Joe O'Connell
- Assistant Audio Engineer Joey Glick
- Music JSM Music
- Music Chief Creative Officer/CEO Joel Simon
- Executive Music Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Music Arranger Seamus Kilmartin
- Music Supervision MassiveMusic/Los Angeles
- Casting Burns Entertainment
- Global Chief Creative Officer Rob Reilly
- Chief Creative Officer Tom Murphy
- Executive Creative Director Nicolas Romano
- Executive Creative Director Susan Golkin
- Group Creative Director Duc Nguyen
- Senior Art Director Alex Bohner
- Senior Copywriter Ryan Kane
- Global Head of Production (HP)/Producer Greg Lotus
- Group Executive Producer Julie Collins
- Director of Music Production Theresa Notartomaso
- Producer Donald Taylor
- Post Managing Director/Executive Post Producer Eve Kornblum
- Executive Post Producer Justin Kumpata
- Executive Post Producer Cynthia Laplaige
- Head of Post Production Shayna Rubin
- Post Producer Niaomi McGarrell
- Editor Adam Pertofsky
- Assistant Editor Amelia Connelly
- Assistant Editor Halle McBride
- Head of VFX Production Barbara Kontarovich
- Lead Flame Artist Eddie Reina
- Music Supervisor Alex Menck
- Talent Andy Samberg
- Talent Elle Fanning
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- President/Executive Producer David Zander
- Senior Executive Producer Eriks Krumins
- Editing MakeMake
- Editing/VFX MakeMake
- Sound Designer Joe O'Connell
- Sound Sonic Union
- Audio Producer Nathanael Taylor
- Audio Mixer Michael Marinelli
- Audio Mixer Joe O'Connell
- Assistant Audio Engineer Joey Glick
- Music JSM Music
- Music Chief Creative Officer/CEO Joel Simon
- Executive Music Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Music Arranger Seamus Kilmartin
- Music Supervision MassiveMusic/Los Angeles
- Casting Burns Entertainment
- Global Chief Creative Officer Rob Reilly
- Chief Creative Officer Tom Murphy
- Executive Creative Director Nicolas Romano
- Executive Creative Director Susan Golkin
- Group Creative Director Duc Nguyen
- Senior Art Director Alex Bohner
- Senior Copywriter Ryan Kane
- Global Head of Production (HP)/Producer Greg Lotus
- Group Executive Producer Julie Collins
- Director of Music Production Theresa Notartomaso
- Producer Donald Taylor
- Post Managing Director/Executive Post Producer Eve Kornblum
- Executive Post Producer Justin Kumpata
- Executive Post Producer Cynthia Laplaige
- Head of Post Production Shayna Rubin
- Post Producer Niaomi McGarrell
- Editor Adam Pertofsky
- Assistant Editor Amelia Connelly
- Assistant Editor Halle McBride
- Head of VFX Production Barbara Kontarovich
- Lead Flame Artist Eddie Reina
- Music Supervisor Alex Menck
- Talent Andy Samberg
- Talent Elle Fanning
