Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
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Credits
View on- Agency Client Direct
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
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Credits
View on- Agency Client Direct
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
- Production Co Pocket
- Editing Final Cut/Los Angeles
- Editing Scholar
- Post Production Significant Others
- DP Edu Grau
- DP Stephen McGehee
- Editor Dominic Strazulo
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Credits
powered by- Agency Client Direct
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
- Production Co Pocket
- Editing Final Cut/Los Angeles
- Editing Scholar
- Post Production Significant Others
- DP Edu Grau
- DP Stephen McGehee
- Editor Dominic Strazulo
Here's a pro-tip for all you wannabe GPs and physicians out there - nobody wants your unsolicited wellness advice.
Taking the irritating modern trend of body-busybodies, Apple's latest film for its Watch series' fitness tracking, Your Health. In Your Hands. gives a technological alternative to uninformed info flying from all corners.
Directed by Björn Rühmann through SMUGGLER, the film's gently comedic casting and delightful whiplash shooting style gives the grating tendency the negative tribute it deserves.
