Cadbury's competition confusion

Cadbury – Bus Stop

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Agency VCCP/London
Production Company Girl&Bear (In-House at VCCP/London)
Director Zak Razvi

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Credits

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Agency VCCP/London
Production Company Girl&Bear (In-House at VCCP/London)
Director Zak Razvi
Creative Agatha O’Neill
Creative Director Elias Torres
Creative Director Daniel Glover-James
Creative Sarah Lisgo
Producer Jimmy Watson

Executive Producer Charlotte Borrell
DP Sy Turnbull

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This new campaign for Cadbury features two short, sweet and perfectly pitched spots that highlight the brand's new competition by causing some confusion.

Created by VCCP London and directed by Zak Razvi through VCCP's in-house production entity Girl&Bear, the two 40-second spots each feature two friends discussing Cadbury's Giveaway Give Away, in which you can win cash prizes, which you then have to, well, give away.

Beautifully observed, with subtle performances and direction, the first spot sees two friends at a bus stop as one dissects the grammar on the poster next to them; "Shouldn't it be the Cadbury Give Away Giveaway?" she asks her non-plussed pal. The second spot, Park, features another two friends who, this time, can't agree on who the winner would actually be if one friend won but gave the prize to the other.