Carhartt WIP launch Spring/Summer 2026 campaign

Carhartt WIP's Spring/Summer 2026 campaign explores the brand's evolving relationship with youth culture, movement, and urban environments. 

Directed by Chapter’s Paris Director, Hugo Campan, the campaign was brought to life through post-production by Studio Private editor Adam Muscat, colourist Nathaniel Skeels, post producer Charlotte Lindsey Cook, and executive producer Bianca Redgrave. 

Set against an array of backdrops and open city landscapes, the campaign captures characters navigating space with an effortless sense of individuality, reflected in their fashion. Campan’s direction leans into physicality and the interplay between light and shadow enhanced through the edit, building a visual narrative that feels observational and stylised. 

The camera follows both moments of stillness and bursts of motion, allowing the garments to stand out within the environments they inhabit. Studio Private’s post-production work plays a central role in shaping this bold visual identity. Through editing, colour and finishing, their talented creative team crafted the film’s rhythm and atmosphere enhancing the physical qualities of the garments, while grounding imagery within its urban setting.

Marking another collaboration between Campan and Studio Private, the project demonstrates how post-production now plays a central role in defining the final creative outcome, with editing and colour shaping the film’s rhythm, atmosphere and visual identity.