DHSC’s care in the world
A candid and compassionate campaign, created by MullenLowe, captures real relationship between carers and the adults they assist through intimate, everyday moments.
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Credits
powered by
- Agency MullenLowe/London
- Production Company Various Films
- Director Tom Tagholm
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Credits
powered by
- Agency MullenLowe/London
- Production Company Various Films
- Director Tom Tagholm
- Post Company Black Kite Studios
- Creative Director Dave Cornmell
- Creative Luke Gray
- Senior Producer Vanessa Hunt
- Producer Gwilym Gwillim
- DP Ole Bratt Birkeland
- Editor Tim Hardy
- Post Producer Alizee Levrino
- Colorist George Kyriacou
- Sound Designer Phil Bolland
- Producer Julian Marshall
Credits
powered by
- Agency MullenLowe/London
- Production Company Various Films
- Director Tom Tagholm
- Post Company Black Kite Studios
- Creative Director Dave Cornmell
- Creative Luke Gray
- Senior Producer Vanessa Hunt
- Producer Gwilym Gwillim
- DP Ole Bratt Birkeland
- Editor Tim Hardy
- Post Producer Alizee Levrino
- Colorist George Kyriacou
- Sound Designer Phil Bolland
- Producer Julian Marshall
Sensitively directed by Tom Tagholm through Various Films, this touching charity campaign for the Department of Health and Social Care shines a light on the variety of roles and relationships involved in being an adult carer.
Despite its subtle approach, the film packs a strong emotional impact, offering a glimpse into genuine moments shared between carers and the people they work with. The addition of Blur’s meditative track Good Song, (which was generously donated by the band) perfectly ties the slice-of-life vignettes together.
Various added: “We don’t shy away from the practicalities of the job in the film - in fact we put these front and centre. The idea wasn’t to sugar coat Adult Social Care. Often these practical beats in a life - getting from A to B, answering emails, shopping - were where the connection felt the most vivid.”
