KFC doubles down on the weird

KFC – When You See Double, Double Down - Fighters

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Agency Mother/London
Production Company Private Island
Director Chris Boyle

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Credits

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Agency Mother/London
Production Company Private Island
Director Chris Boyle
VFX Black Kite Studios
Sound Design 750mph
Music Mr Pape
Executive Creative Director Martin Rose
Executive Producer Helen Power

Producer Aine O'Donnell
Senior VFX Producer Tamara Mennell
VFX Supervisor James Marshall / (VFX Artist)
Colorist George Kyriacou
Sound Designer/Sound Editor Sam Ashwell
Head of Production Olivia Ray
Composer Jordan Crisp

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One of the interesting oddities of AI-generated footage is the way normal things can suddenly look abnormal through unnatural motion or morphing.

Harnessing this attribute and using it to his nefarious means, Private Island's next-gen-master Chris Boyle has created a series of oddball spots for KFC in which innocent scenes warp into burgers in front of our eyes.

Using, as they describe it, "a no-holds-barred combo of filming, animating and generating", the Mother concepted spots brilliantly realise the insight that obsession makes the world around you change... even if that obsession is to a cheeky burger.