Dollar Shave Club's tache gets testy

Dollar Shave Club – The Club

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Agency ST. JULES
Production Company Somesuch
Director Sam Hibbard

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Credits

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Agency ST. JULES
Production Company Somesuch
Director Sam Hibbard
Post Production Untold Studios
Sound Rec/Dub Factory Studios/London
Service Company Division Film
Executive Creative Director Matt Knapp
Creative Director John Downing

Executive Producer/Managing Director Chris Watling
Head of Production Georgina Fillmore
Producer Bobby Bray
Production Designer Sandra Subik
DP Thimios Bakatakis
Editor Jonnie Scarlett
Colorist Julien Alary

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Everyone who's ever grown a beard knows that one of the great joys is the process of removal, but do we ever think about the feelings of the shorn strands?

Making a stand for discarded facial hair everywhere is the furious protagonist of The Club, Dollar Shave Club's latest spot: a disgruntled moustache that has some words for its former wearer and his pals.

Created by the newly launched creative studio ST. JULES, and directed by Somesuch's Sam Hibbard, the film's anarchic tone and irreverent attitude fit perfectly with the brand, whose history is built on subversion.

The campaign marks a homecoming of sorts for ST. JULES co-founder Matt Knapp, who led creative at Dollar Shave Club for six years.

“The DSC years were a very special time in my career," Knapp comments. "To be given the opportunity to work on the brand again with my old mate John is something I am very grateful for.

“The brand was founded on an attitude and irreverence that we were excited to recapture. This campaign breathes life into the brand by imagining the Club as an actual place where anything can happen.”

Says John Downing, the agency's other co-founder: “Sam and the Somesuch team brought so much to this project. It’s refreshing to work with a director who is so involved from start to finish, and brings so many ideas to the table. It was like having another creative on the project."