Doritos and Cheetos go au naturel
GUT Miami taps into the tasteful aesthetic of nude renaissance paintings in a playful campaign launching the snack brands’ NKD range.
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Credits
View on- Agency GUT Agency LLC - Miami
- Production Company Lobo
- Director Mateus De Paula Santos
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Credits
View on- Agency GUT Agency LLC - Miami
- Production Company Lobo
- Director Mateus De Paula Santos
- Creative Director Mateus de Paula Santos
- Director Diogo Kalil
- Executive Producer Su Constantine
- Head of Production Marcelo Barbosa
- Editor Larissa Zazula
- Post-Production Producer Larissa Zazula
- Audio Post Animal Music/USA
- Chief Creative Officer Chris Bellinger
- Producer Jason Burris
- Producer Arturo Sheimberg
- Animation Lead Shane Capelle
- Creative Director Bruno Riberio
- Copywriter Kianna Coley
- Junior Producer Gabriella Delgado
- Junior Art Director Silvana Silva
- Creative Chairman Gaston Bigio
- Creative Chairman Anselmo Ramos
- Chief Creative Officer Juan Javier Pena Plaza
- Chief Creative Officer Ricardo Casal
- Executive Creative Director Justin Enderstein
- Creative Director Rafael De Miranda
- Associate Creative Director Caroline Webster
- Associate Creative Director Scarlett Maestre
- Senior Art Director Alec Plourde
- Senior Art Director Matias Cachiquis
- Art Director Amanda-Rose Cabrera
- Head of Design Marcio Doti
- Senior Producer Carlos Torres
- Senior Producer Rafael Sanchez
- Producer Vivian Neves
- Head of Post Production
- Motion Graphics Artist Marcos Rigobello
- Graphic Designer Marcos Rodrigues
- Post Producer Alejandra Maldonado
- Audio Engineer Sebastian Benaderet
- Creative Producer Samual Perkins
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency GUT Agency LLC - Miami
- Production Company Lobo
- Director Mateus De Paula Santos
- Creative Director Mateus de Paula Santos
- Director Diogo Kalil
- Executive Producer Su Constantine
- Head of Production Marcelo Barbosa
- Editor Larissa Zazula
- Post-Production Producer Larissa Zazula
- Audio Post Animal Music/USA
- Chief Creative Officer Chris Bellinger
- Producer Jason Burris
- Producer Arturo Sheimberg
- Animation Lead Shane Capelle
- Creative Director Bruno Riberio
- Copywriter Kianna Coley
- Junior Producer Gabriella Delgado
- Junior Art Director Silvana Silva
- Creative Chairman Gaston Bigio
- Creative Chairman Anselmo Ramos
- Chief Creative Officer Juan Javier Pena Plaza
- Chief Creative Officer Ricardo Casal
- Executive Creative Director Justin Enderstein
- Creative Director Rafael De Miranda
- Associate Creative Director Caroline Webster
- Associate Creative Director Scarlett Maestre
- Senior Art Director Alec Plourde
- Senior Art Director Matias Cachiquis
- Art Director Amanda-Rose Cabrera
- Head of Design Marcio Doti
- Senior Producer Carlos Torres
- Senior Producer Rafael Sanchez
- Producer Vivian Neves
- Head of Post Production
- Motion Graphics Artist Marcos Rigobello
- Graphic Designer Marcos Rodrigues
- Post Producer Alejandra Maldonado
- Audio Engineer Sebastian Benaderet
- Creative Producer Samual Perkins
In collaboration with GUT Miami, convenience food giant PepsiCo Foods has launched this artistic campaign unveiling a stripped-down version of America’s beloved snack brands, Cheetos and Doritos.
Co-directed by Mateus de Paula Santos and Diogo Kalil through Lobo, The Renaissance of Snacking sees Renaissance artworks coming to life to cheekily portray the purity of the snacks' NKD range, celebrating each product as a true masterpiece of flavour.
“Our goal was to reimagine what modern snacking could look and feel like,” said Juan Javier Peña Plaza, CCO, GUT Miami. “By treating these snacks like works of art, we built a world where simplicity becomes bold, where purity feels mischievous, and where the classics are reborn.”
