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EE – Get the Edge - The Rush

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Created in collaboration with Saatchi & Saatchi, this fun campaign from EE takes viewers to a busy train station to show how the British mobile network operator's connectivity gives customers an edge when life gets hectic.

Titled Get the Edge, the action-packed film, directed by Daniel Wolfe through Love Song, unfolds during rush hour at a bustling station, following a teacher shepherding a school trip, music fans scrambling to secure sought-after gig tickets, and commuters racing to claim the last available e-bike.

Brought to life through a playful edit, energetic visual storytelling and an upbeat soundtrack, the campaign demonstrates how a stronger connection can help people navigate everyday stressful moments with ease.

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