ESPN's VO guy is ready to break out of the booth
In a fun spot promoting the return of football normality, Arts & Letters lets the VO guy (played by Joe Bianco) out to drum up some excitement.
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Kenny Herzog
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Kenny Herzog
- Creative Joe Jones
- Creative Cory McCollum
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Director of Production Temma Shoaf
- Executive Creative Director Charles Hodges
- Producer Griffin Morrow
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Producer Devon Clark
- Editing Cosmo Street/Los Angeles
- Executive Producer Yvette Cobarrubias
- Head of Production Marie Mangahas
- Producer Kacie Gomez
- Editor Kimmy Dube
- Assistant Editor Andrew Corrales
- VFX/Finishing Jane Studios
- Head of Production Ben Sposato
- Creative Director David Parker / (Creative Director)
- Shoot Supervisor Rich Rama
- Color Apache Digital
- Colorist Steve Rodriguez
- Audio Mix Formosa Group
- Executive Producer Lauren Cascio
- Audio Mixer John Bolen
- Music Overcoast Music & Sound
- Producer Matthew Cheron
- Creative Rob Munk
- Executive Producer Carole McCarty
- Executive Producer Ken Licata
- Flame Artist Tim Farrell
- Creative Mark Voehringer
- Associate Producer Jonathan Little
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Kenny Herzog
- Creative Joe Jones
- Creative Cory McCollum
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Director of Production Temma Shoaf
- Executive Creative Director Charles Hodges
- Producer Griffin Morrow
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Producer Devon Clark
- Editing Cosmo Street/Los Angeles
- Executive Producer Yvette Cobarrubias
- Head of Production Marie Mangahas
- Producer Kacie Gomez
- Editor Kimmy Dube
- Assistant Editor Andrew Corrales
- VFX/Finishing Jane Studios
- Head of Production Ben Sposato
- Creative Director David Parker / (Creative Director)
- Shoot Supervisor Rich Rama
- Color Apache Digital
- Colorist Steve Rodriguez
- Audio Mix Formosa Group
- Executive Producer Lauren Cascio
- Audio Mixer John Bolen
- Music Overcoast Music & Sound
- Producer Matthew Cheron
- Creative Rob Munk
- Executive Producer Carole McCarty
- Executive Producer Ken Licata
- Flame Artist Tim Farrell
- Creative Mark Voehringer
- Associate Producer Jonathan Little
Pity the poor voice-over artist. More often than not, they have to feign excitement from the dark corner of a soundproof booth.
Not so for Joe Bianco, the star of ESPN's joyful spot celebrating the return of NFL, shot by O Positive's Kenny Herzog with a creative idea through Arts & Letters Creative Co.
Following Bianco through a series of whip-smart gags, Ready for Football succeeds due to its wit and delivery, with jokes about Florida Man headlines and crowd noises hitting home.
“The upcoming NFL season isn’t just a return to football, it’s a return to all the things that go along with it: tailgating, fans in the stands, press conference drama, and everything else that surrounds the sport itself and makes it awesome,” said NJ Placentra, creative director at Arts & Letters.
“We knew a classic, pump-up voiceover-style spot wasn’t going to be enough this year. We had to raise the stakes. And we thought what better way to do that than by having the voiceover guy himself come to this realization and leave his voiceover booth on a journey across the country to personally get everyone ready for football.”
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