Mercado Libre feels the love
Enthusiastic fans show their love for racing car driver Franco Colapinto at a pit stop in this charming campaign from the Latin American e-commerce platform.
)
Credits
View on- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Armando Bo
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Armando Bo
- Sound Design Portaestudio
- Chief Creative Officer Joaquin Cubria
- Chief Creative Officer Matias Lafalla
- Chief Creative Officer Ramiro Rodriguez Cohen
- Chief Creative Officer Christian Rosli
- Chief Creative Officer Joaquin Campins
- Executive Creative Director Diego Ezequiel Fernandez Posada
- Executive Creative Director Nicolas Feldman
- Executive Creative Director Valentina Diaz Salama
- Creative Director Matias Irigoytia
- Creative Director Nicolas Cortese
- Art Director Sofia de Paula
- Copywriter Nicolas Zotto
- Head of Art Solana Viton
- Director of Production (HP) Mariana Jauregui
- Producer Mora Kexel
- Director Ivan Vescovo
- Executive Producer Santiago Aicardi
- Producer Cecilia Cardenes
- Head of Post Production Lali Rodriguez
- Sound Designer/Audio Mixer Manuel De Andres
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Armando Bo
- Sound Design Portaestudio
- Chief Creative Officer Joaquin Cubria
- Chief Creative Officer Matias Lafalla
- Chief Creative Officer Ramiro Rodriguez Cohen
- Chief Creative Officer Christian Rosli
- Chief Creative Officer Joaquin Campins
- Executive Creative Director Diego Ezequiel Fernandez Posada
- Executive Creative Director Nicolas Feldman
- Executive Creative Director Valentina Diaz Salama
- Creative Director Matias Irigoytia
- Creative Director Nicolas Cortese
- Art Director Sofia de Paula
- Copywriter Nicolas Zotto
- Head of Art Solana Viton
- Director of Production (HP) Mariana Jauregui
- Producer Mora Kexel
- Director Ivan Vescovo
- Executive Producer Santiago Aicardi
- Producer Cecilia Cardenes
- Head of Post Production Lali Rodriguez
- Sound Designer/Audio Mixer Manuel De Andres
Latin American E-commerce platform Mercado Libre celebrates the power of real-life, human relationships in this comedic campaign starring racing car driver Franco Colapinto.
Created by GUT and directed by Armando Bo through Rebolucion, the humorous spot, titled Together, sees the athlete pulling up for a pit stop when fans from all walks of life rush towards him from the crowd.
While his tires get changed, swathes of adoring supporters adorn his car with good luck charms, pour him cups of tea and share their love with banners and chants from the sidelines, highlighting the uplifting power of community and human connection.
